Have you ever tasted TV static? This week’s guest secured $100k over a handshake and a jager-bomb on Bourbon Street to start a cocktail-in-a-can brand. We talk about how to create Purple Cows, why getting married is a roadblock to success and why warm weather and fun equals opportunity. I’m excited to introduce the co-founder of Becky Personality Juice, Eric Burdick. Let’s dive in.

Eric’s story begins with a handshake deal that would set the stage for Becky Personality Juice. Imagine sealing a $100k deal over a Jägerbomb! This bold start is proof of Eric’s daring approach to business. He shares his philosophy on creating “Purple Cows” - products that stand out on the shelf and grab attention. For Eric, a successful product isn’t just something you consume; it’s an accessory that adds to your personality.

We explore the psychological rollercoaster of running a capital-intensive business. Eric candidly discusses the mental toll it takes, emphasizing the importance of shamelessness and belief in oneself. He highlights the significance of staying in “play mode” - a state of mind where creativity and fun drive innovation. According to Eric, warm weather and fun environments are breeding grounds for opportunity and success.

Eric also shares some hard truths about the beverage industry, candidly discussing everything from financial challenges to the competitive landscape. He doesn't hold back, providing a raw and honest look at what it takes to succeed. He offers three tactical tips for developing creative strategies in consumer brands, underscoring the importance of sales skills, and the power of location in influencing success.

Eric’s journey is a masterclass in entrepreneurial fearlessness and creativity. His story is a reminder that sometimes, a little delusion and a lot of passion can lead to extraordinary outcomes.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Are you challenged with standing out in today’s saturated social media landscape? In this episode of the Young Boss podcast with Isabelle Guarino, I explore the strategies of how to actually stand out on social media with Chelsea Evans-Flower, founder of Scott Social Marketing, a boutique social media marketing and creative agency.

As the founder of Scott Social Marketing, Chelsea Evans-Flower has carved a niche in the industry by empowering brands to thrive online. Chelsea's journey from freelancing while working full time to eventually leaving her job by booking a nonrefundable vacation and successfully establishing her own agency highlights her entrepreneurial resilience and strategic vision. Her dedication and passion to truly understanding the dynamics of social media marketing has been a fundamental element of her innovative approach.

Chelsea shares her insights on when businesses should consider hiring a social media agency and how to customize social strategies to appeal to various industries and to accurately represent her clients. Her approach highlights the importance of genuine engagement and smart positioning, making sure each client's specific needs are met. By focusing on the basics, Chelsea helps businesses not just navigate but thrive in the competitive world of social media marketing.

From her preferred social platforms to the brands she admires, Chelsea offers candid perspectives on leveraging youth in business and navigating the evolving landscape of digital accountability. Additionally, Chelsea shares her insights on managing creativity in business: how she learns to let go, finds people she can trust, and builds a team of other creatives that represent her well and execute her and the client’s vision.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Did you know that entrepreneurship is not pigeon-holed to profit?

In this episode of the Young Boss Podcast with Isabelle Guarino, I had the pleasure of sitting down with Veronica Aguilar, an inspiring force in the world of nonprofit leadership. Veronica's journey is evidence of the power of education and determination, proving that personal fulfillment can be achieved through dedication to helping others.

Veronica's story begins with a tough decision: she contemplated dropping out of college to support her family. However, driven by a belief in the transformative power of education, she persevered, earning her degree and using it to break the cycle of poverty within her family. Her educational journey showcases how education can disrupt generational poverty, offering hope to others facing similar struggles.

Founding and operating the non-profit "Young and Empowered Women" while maintaining a full time role as the VP of Recruitment for Teach for America, Veronica has dedicated her life to uplifting young women through education and empowerment. Veronica provided practical tips on balancing a full-time job while running a non-profit, demonstrating that it's possible to make a difference despite a busy schedule.

In our conversation, she shared the challenges and rewards of running a non-profit, emphasizing the importance of clear communication and team buy-in for effective leadership. One of her biggest pieces of advice to aspiring non-profit founders is to consider the key steps and considerations in establishing a 501(c) organization.

Veronica's most compelling insight was the importance of collaboration. She believes that partnering with other nonprofits and businesses amplifies community impact. Her examples of successful collaborations are both inspiring and provide a roadmap for others looking to make a difference.We also discussed the current challenges facing the nonprofit sector, including job vacancies and time management.

Don't miss this episode to hear more about Veronica's incredible journey and gain insights into the world of nonprofit leadership.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Are you networking effectively enough as a business owner? In this episode of Young Boss with Isabelle Guarino, I explore the power of networking with Jake Fleshner, an innovative young leader who has evolved from his college startup roots to become an influential force in the business landscape.

Jake, at just 27 years old, is a force to be reckoned with. From his early days at Spade Trade alongside his brother to his transformative experience working with business icon Gary Vee, Jake has cultivated a wealth of knowledge that he generously shares with us, and others. Jake’s insights into building businesses through his latest venture, The Nucleus Network, shows the importance of building an exit strategy for your business from the start and why making strategic introductions for professionals pays off - for both himself and his clients. Whether opting for rapid growth or a more gradual approach, his advice emphasizes the importance of developing meaningful relationships in business.

Jake and I uncover his philosophy on the power of networking and how every connection can be a stepping stone to success. His top three tactical tips for entrepreneurs, including the strategic use of LinkedIn, will revolutionize the way you approach professional networking and how you build your business. As Jake eloquently puts it (although not the first), "Your network is your net worth," and we prove this mantra with compelling statistics and personal anecdotes.

From discussing the influence behind The Nucleus Network to debunking misconceptions about business ownership, Jake’s candid revelations are a breath of fresh air for young business owners. Whether you’re a seasoned entrepreneur or just starting out, this episode offers actionable advice that can move your career forward.

Jake’s journey reminds us that youth can indeed be an advantage in entrepreneurship, allowing fresh perspectives and boundless energy to drive innovation.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

What if I told you that you should quit your job and go full-time with your side hustle? You might be thinking, "But wait, Isabelle, I need that steady paycheck!" I get it but I’m confident in you and your ability to change your life. And hey, I’m going to give you some tips on how to build your business while still maintaining your 9-5.. For now.

We’re shaking up the status quo. You've got the drive, the vision, and the guts—it's time to make it happen. Starting with a side hustle is like having a secret weapon. It's your safe space to experiment, learn, and grow while still enjoying the security of that W2. Side hustles aren't just about extra cash—they're about discovering what lights your fire and what the market craves. It's like a sandbox where you can test your ideas and find your niche.

We’ll talk about the crucial steps that separate the dabblers from the disruptors in entrepreneurship and I’ll challenge you to ask the tough questions that will help you refine your vision and strategy. Whether it's building your portfolio, testing products, or getting legally legit with your LLC, every step counts. By laying a solid foundation now, you'll be equipped with the tools to establish a resilient business when you're ready to cut the cord.

And when you're prepared to jump into full-time boss mode, I've got your playbook ready. It's not just about increasing profits—it's about safeguarding your energy and well-being. I discuss the importance of setting boundaries to maintain work-life balance, leveraging technology to automate tasks, and outsourcing where necessary to maximize productivity. Lastly, we talk about the significance of defining success on your terms—whether it's achieving personal fulfillment, making a positive impact, or scaling your business sustainably. You need to know where you’re headed and why you’re heading that direction.

Remember, the biggest risk of a side hustle is not having one at all. Don't let fear or uncertainty hold you back.

And remember, youth is your power.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

This week I explore the art of negotiation with none other than Kellen Regalado, a dynamic sales expert. Kellen’s journey is nothing short of inspiring, demonstrating that youth truly is power when combined with skill and determination.

Kellen, a millennial sales prodigy, discovered his passion for sales at a young age when he outsold every other fourth grader going door to door selling gift wrap. By 23, he had already crossed the impressive milestone of $1M in sales, proving that age is just a number when it comes to success. His story is proof of the power of persistence paired with the right mindset.

Throughout our conversation, Kellen shares valuable insights into the world of sales. One of the main takeaways is the importance of consistency, emphasizing that being consistent in your efforts, whether in prospecting, following up, or closing deals, is crucial for long-term success. Character also counts - stressing that authenticity and integrity are what set great salespeople apart from the rest.

We talk a little bit about psychology and sales, unpacking the concept of pain and pleasure, explaining how understanding a prospect's pain points and desires can significantly enhance the probability of closing a deal. His sales approach is both strategic and empathetic, focusing on building genuine connections with clients.
Kellen and I dive into sales leadership. He believes that to build a team of top-performing sales professionals, you need to lead by example and foster a culture of accountability and enthusiasm. His leadership style is about empowering his team members, encouraging them to embrace the company vision, and inspiring them to strive for excellence.

In the turbulent sales landscape, Kellen stands out for his innovative approach and remarkable success. Be sure to subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Ever had a customer throw ketchup in your face? Krista Salari has, and her story is one you don't want to miss. In the latest episode of Young Boss with Isabelle Guarino, Krista shares this unforgettable experience alongside a plethora of invaluable insights into customer service. From handling unexpected challenges to creating loyal, happy customers, Krista's expertise shines through.

First impressions last the longest - it’s true. Whether it's a retail store, office, or online platform, professionalism and aesthetics play a crucial role. We talk about the need for a warm welcome, visually appealing environments, and easy navigation. To put it simply, a dirty bathroom in a lash salon can instantly make customers question the cleanliness and professionalism of the business. In contrast, businesses like In-N-Out ensure their bathrooms are checked and cleaned every 20 minutes, setting a high standard for customer satisfaction.

We dive into Krista’s hot take about under-promising and over-delivering. Why consistency in service is crucial to building trust and loyalty. And why she believes in a customer-centric approach, embracing innovation, and maintaining integrity and ethics.

For new business owners, Krista's advice on fulfillment is vital - stressing the importance of doing what you say you're going to do in order to maintain your reputation. Documentation is crucial, and so is asking for recommendations through affiliate or referral programs, email marketing, and building relationships.
Krista Salari truly embodies the spirit of a Young Boss. Her tips and real-life examples provide a roadmap for anyone striving to excel in customer service and build their business.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Do not be late to the money management party! This week, we unearth the secrets to mastering your finances from day one. I sat down with Victoria Fitzpatrick, Chief Financial Officer of RALAcademy and finance maestro. If you need to know how to responsibly manage your finances, you have to tune in!

We’ll explore the essentials of budgeting and business spending, the importance of setting financial categories and understanding what to budget for - especially at the beginning. And if you’ve been thinking of engaging with finance professionals, such as CFOs or CPAs. Her advice? Don’t wait until you're in over your head—seek guidance TODAY.

For businesses with a little more steam - Victoria shared strategies for managing profits and reinvesting. We talk about the ‘Profit First’ system and how this approach ensures business owners prioritize profitability from day one. It’s all about how to create a stable financial foundation and drive sustainable growth.

What else do we talk about?
Strategic Financial Management
Tactical Tips for Building Budgets
How to Track Financial Spending
How to Cut Budgets

These tips are not just useful—they're essential for anyone looking to run a lean and mean business.

Don’t miss out on this episode with Victoria Fitzpatrick! Tune in now on YouTube, Spotify, or wherever you get your podcasts. Make sure to like, share, and follow us on Instagram and TikTok. And remember, youth is your power.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.