Mostrando resultados por autor "Robert Villegas" en Todas las categorías

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose. These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

This fictional work assumes that Adolf Hitler did not commit suicide in his Berlin bunker toward the end of World War II, but instead, was able to survive and escape to South America. This work presents the author’s reflection of the meaning of Nazism and fascism and attempts to extract that meaning from Hitler’s life and final words.

How many times have we heard the old saw: “Capitalism has failed again” over the course of contemporary events? We heard it during the Great Depression of 1929 after Hoover had invoked tariffs and precipitated economic retaliation and a banking crisis. Along with this question usually came a statement to the effect, that “We can fix capitalism and make it even stronger by issuing economic controls or spending money to stimulate economic activity.” This book will argue that capitalism, as an economic system, cannot fail as long as individuals are free to act.

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

Addiction is only possible to a person who is in denial of his own problems and who needs an “excuse” for escaping from his anxiety. It is a self-deception that exacerbates an individual’s problems by offering short-term pleasure as a solution for long-term anxiety. Yet, without self-deception, addiction would not be possible. You can go through scientific study after scientific study and none of them deal with the fact that any consumption item or activity that produces pleasure (but not nourishment) requires an excuse (or an argument) for its intake. In truth, most people eat way ...

A logical fallacy, on the other hand, is a faulty thought process that violates a rule of proper thinking. A rule of proper thinking is a rule defined by logicians through discovery of logical truths and how to frame good arguments. Correct arguments are defined as proper generalized expressions that define logical truths or knowledge. With a logical fallacy, either the contrary or the contradictory of the logical argument is said to be true. In effect, a rule of logical reasoning addresses all of the common modes of valid argument while the faulty argument contradicts them. This book ...

The goal of my writing is to warn people about the dangers of bad ideology. I have, for many years, known that the consequences of creeping altruism were poverty and moral decline. I learned this by observing the cynical goal of power of modern philosophers, religious leaders, and their philosophical offshoots. The enemies of man include both the left and the right.

We live in a city on a river. Our city is called New America, and our river is the river Styx. We don’t know how the river got this name, but it is a very wide body of water and, they say, on the other side of the river are some very bad people. We have been at war with them all our lives and almost all the news we receive is about the war and how our Supreme Leader is winning it. We give the bodies of our young to fight this war and some never return. They are lost in the greyness on the other side of the river. We never think about losing them because they don’t know their parents, ...

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.

This book is a follow up to the book I wrote entitled “How Pragmatism Destroyed a World”. In this earlier book, I proposed that the philosophy of pragmatism is the major problem causing confusion and doubt in our society. Everywhere we look, as we watch events, we see people intent on creating that confusion in order to “gaslight” people into accepting their rule. Various myths are being stoked and repeated to give people the impression there are “problems” that must be dealt with. The truth is that pragmatism is a gimmick and a deception.

If your sport team, charitable organization or entertainment company relies on sponsorship dollars, your sponsorship proposal must make the best business case for your marketing value. This book provides the basic guidelines that will help you produce a winning sponsorship proposal. These guidelines focus on the key concepts that will sell potential sponsors on the value of being your marketing partner. You will earn more sponsorship dollars and provide more value to sponsors.

I wrote this book to ask some important questions: 1. Will we become again a free people, deciding as individuals the direction of our lives or will we continue to be herded into groups and classes to be favored or rejected by a ruling elite? 2. Will we be free to start businesses, earn profits and keep those profits or will we be enslaved in order to feed the government as it advances social engineering and corporatist (cronyist) schemes? 3. Will we pay high taxes of low taxes? 4. Will we be allowed to participate in our own lives or be mindless slaves to the wishes of others? 5. Will we ...

The professors at Harvard and Princeton don’t want you to know about the worst ideas in history. This is because they have been pawning these ideas off as true and profound. They have been using them to deceive and manipulate us for centuries. Yet, ideas of such monumental import should be known to everyone so society could make informed decisions about the future. In fact, you might be surprised to learn that the most destructive ideas in history have been barely noticed for generations. In fact, most college professors foster them, promote them and work according to their principles. ...

My goal in this book is to explore the impact of nihilism in society. As I mentioned above, nihilism is the desire to destroy values, and through this process, to destroy civilization. This is no small matter because nihilism seeks to impact all lives currently benefiting from advanced civilization. Nihilism centers around one concept: the desire to destroy human valuing. Today, nihilists are out in force. They own the media, entertainment, politics, education, publication and the Internet. There are virtually no voices against them and those few who fight them are locked out. Twitter "...

This book is designed to assist the Call Center Supervisor in upgrading the skills of his Call Center Representatives. Call Center Representatives are important because they are the only point of contact you’re your customers. They must know the company’s quality assurance standards and be able to represent the company well. They often make the difference between a customer with a problem resolved and a customer who will not come back. Giving proper answers, having the proper attitude and tone of voice are, therefore, of utmost importance for the company. This booklet will take the ...

One of the most important goals for any person is to establish intellectual independence. Intellectual independence is the road to “life” independence, which is the ability to earn your own way without help from others. Typically, this goal is a characteristic of the American individualist compared to his European cousins who can barely conceive of such a “predatory” mindset. Needless to say, it is also the opposite of the collectivist mindset that is becoming more common on the scene in America. This book teaches self-reliance and respect for the self as opposed to dependence and ...

The materials in this document are intended for counselors who are seeking new tools and a new understanding of addiction without the almost obligatory religious perspective. In fact, this new perspective is secular – without religion – and provides some interesting insights for counselors dealing with patients who need that understanding. This document is the counselor’s companion document to the Patient version of this story entitle “The World’s First Drunk”. It contains a quiz for the patient and some talking points for group and individual discussion with the patient. The ...

The advocates of socialism and communism assume, on principle, that the individual belongs to the state and the state can do whatever it wants to him. This premise, being the singular operative premise of communism and socialism, makes their moral natures and actions so similar that they can be understood solely on this basis. Contrast coercive governments with capitalist systems based upon the individual, and you will understand why communism and socialism oppose capitalism. The proponents of these coercive systems do not want the people to know that force and capitalism are opposites. In ...