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Нельзя, но можно. История "Андерсон" в смыслах, рецептах и цифрах
- Евгения Пищикова, Дмитрий Соколов-Митрич, Анастасия Татулов. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 36 mins
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Нельзя, но можно. История "Андерсон" в смыслах, рецептах и цифрах
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Publisher's summary
Увлекательный рассказ о том, почему клиент не всегда прав и как важна в бизнесе верность себе и своей концепции Чтобы открыть свое первое заведение, владелице сети кафе "АндерСон" Анастасии Татуловой пришлось пойти на блеф: сказать, что есть опыт в ресторанном бизнесе, и даже провести арендодателю экскурсию по кухне чужого ресторана. Но Татулова не считает слово "блеф" правильным: "Это был поиск решений, а не блеф. То, что я говорю, - уже правда, только будущая". Журналисты Евгения Пищикова, Дмитрий Соколов-Митрич и сама создательница сети Анастасия Татулова написали книгу о том, как появился "АндерСон" и почему чистота концепции до сих пор остается для этого бизнеса важнее сиюминутной прибыли. Послушайте это аудиосаммари - чтобы их первых рук узнать, как команде "АндерСон" удалось сделать сеть такой обаятельной, человечной - и прибыльной.
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