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Партизанский маркетинг. Простые способы получения больших прибылей при малых затратах
- Джей Левинсон. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 33 mins
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Партизанский маркетинг. Простые способы получения больших прибылей при малых затратах
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Publisher's summary
Маркетинг при ограниченном бюджете - реалии наших дней. Как быть? Наблюдать за клиентами и конкурентами - вот краеугольная идея книги Джея Левинсона "Партизанский маркетинг". Иначе усилия, которые вы вложили, чтобы привлечь одних и победить других, окажутся пылью на ветру. Действуйте, как один владелец маленькой книжной лавки в Лондоне. Его магазин располагался на улице между двух книжных супермаркетов. Когда соседи вывесили баннеры о 50%-ной скидке, он написал большой плакат "Главный вход" и установил его на своем крыльце. В книге даны 20 отличий партизанского маркетинга от традиционного и собран арсенал средств, придуманных самыми креативными специалистами мира. С 1984 года книга переведена на 62 языка, входит в программы MBA по всему миру, названа одной из 25 лучших книг о маркетинге.
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