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Реклама будущего. Создание ценности во всех точках контакта с клиентами
- Йорам Уинд, Кэтрин Хейс. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 26 mins
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Реклама будущего. Создание ценности во всех точках контакта с клиентами
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Publisher's summary
Ситуация в рекламном бизнесе сегодня подобна лесному пожару: изменения происходят стремительно и не поддаются контролю. Но Йорам Уинд и Кэтрин Хейс знают, как вывести вас из опасной зоны на поляну для пикника. Авторы делятся инсайтами об изменении ментальных моделей рекламы и стратегиях радикального улучшения рекламы и маркетинга - с тем чтобы они представляли ценность для отдельных людей, общества и бизнеса.
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