Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

By: Matt Johnson PhD, Prince Ghuman

Narrated by: Roger Wayne

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?

You may not be aware of these details, yet they’ve been influencing you all along.

Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.

We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing so you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.

This audiobook will change the way you view not just branding, but yourself, too.

©2020 by Matt A. Johnson and Prince Ghuman (P)2020 by Blackstone Publishing

Good, but essentially a summary of other books

It's a good resource if you haven't read any other behavioral economics books, but if you've read Thinking Fast and Slow, then you'll realize that the author pulls most of his information from there.

Also, he cites studies that are not credible - for example the study about easier to read font, which upon a quick google search you realize has no credibility. Because of that one study, I lost a lot of trust in what the author says.

Every marketer should read

I loved this book and the powerful insights it provided. Even as a consumer, it is important to know how companies are trying to grab your attention and senses.

how to think your own thoughts

all of the ways others are intentionally and stones unintentionally attempting to change your mind

Required Reading!

This is an essential read for anyone interested in how humans work. The depth of understanding you receive from reading expands into more areas of life than marketing, though it does not come up short there either! Packed with stories, history, and poignant analysis, Blindsight is an exceptionally crafted work. Enjoy!