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The Catalyst
- How to Change Anyone's Mind
- Narrado por: Keith Nobbs, Fred Irby
- Duración: 6 h y 46 m
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Resumen del Editor
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last)
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven’t they changed already? What’s stopping them?"
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Editor's Pick
Change your mind first
"I waltzed right into Jonah Berger’s The Catalyst half expecting a list of ambiguous "persuasive" conversation techniques loosely rooted in pseudo-science. The expectation had nothing to do with any reputation on Mr. Berger’s behalf, I’ve just been around the business/self dev block enough to be very wary of half-baked nonsense. But this one gets real. I found myself getting uncomfortable at times, as Berger uses raw and very real political examples (from both sides of the aisle) to illustrate numerous biases and persuasion roadblocks. It’s not a political discussion, by and large, but the persuasion tenets Berger covers are almost painfully revealing, and were far enough outside my baseline expectations to be surprisingly illuminating. I’m used to business title performances being quick, peppy, and forgettable, but narrators Fred Irby and Keith Nobbs are emphatic and deliberative, which really helps insist upon the key aspects of the content here. Making it the whole experience very… persuasive."
—Michael D., Audible Editor
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Train Your Brain for Success
- Read Smarter, Remember More, and Break Your Own Records
- De: Roger Seip
- Narrado por: Roger Seip
- Duración: 7 h y 8 m
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Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain for Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain for Success explains specific ways of thinking and acting that will get anyone where they want to go, fast.
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Great book!
- De Yana en 04-16-20
De: Roger Seip
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Fearless Leadership
- Overcoming Reticence, Procrastination, and the Voices of Doubt Inside Your Head
- De: Alan Weiss
- Narrado por: John Chancer
- Duración: 4 h y 12 m
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Essentially, this book is for entrepreneurs, business owners, and those who seek a better position for themselves and their talents, but who procrastinate, delay, and hang back. It’s about isolating and overcoming the internal fears that we generate every day like a geyser, triggered by time, events, or shifts in the environment. We are our own worst enemies and we ignore the practical remedies to escape fear because we use our energies instead on blaming everyone else.
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Soothing and guiding voice.
- De Andreas Ek-Sarfraz en 03-25-24
De: Alan Weiss
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Attitude
- Vision, Change, Learning, Fear, & Boldness
- De: Adam Ashton, Adam Jones
- Narrado por: Adam Ashton, Adam Jones
- Duración: 4 h y 6 m
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Life is unpredictable and full of things we can’t control. The only thing we can truly have power over is our attitude. We don’t always have a choice in what happens to us, but we always get to choose how we respond.
De: Adam Ashton, y otros
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The Power of You
- How to Live Your Authentic, Exciting, Joy-Filled Life Now!
- De: Chris Michaels
- Narrado por: Steven Menasche
- Duración: 6 h y 18 m
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Practical, motivating, and inspiring ways to unleash your potential - from one of today’s most exciting spiritual teachers! You are a masterpiece. You have everything you need right now to create your life exactly as you want it to be. Successful people will often say that when they’re at their peak performance level, they feel a sense of some other presence with them - something beyond themselves. That other presence seems bigger than their own talent or personality. The Power of You guides listeners in discovering the other presence that resides within all of us.
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Way to start my year off
- De Torri C en 01-18-23
De: Chris Michaels
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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Split the Pie
- A Radical New Way to Negotiate
- De: Barry Nalebuff
- Narrado por: Mike Chamberlain, Jonathan Todd Ross, Teri Schnaubelt
- Duración: 8 h y 42 m
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Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.
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Came cause of PIMA podcast but fairly disappointed
- De Joel S en 06-18-22
De: Barry Nalebuff
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18 Minutes
- Find Your Focus, Master Distraction, and Get the Right Things Done
- De: Peter Bregman
- Narrado por: Peter Bregman
- Duración: 5 h y 54 m
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Based upon his weekly Harvard Business Review column (one of the most popular columns on HBR.com, receiving hundreds of thousands of unique page views a month), 18 Minutes clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items that are truly the top priorities in our lives.
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Really great system
- De Anthony en 02-15-12
De: Peter Bregman
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How to Make People Like You in 90 Seconds or Less
- De: Nicholas Boothman
- Narrado por: Nicholas Boothman
- Duración: 3 h y 10 m
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Whether meeting a new client or bumping into a potential mate, you only have a few seconds to make a favorable impression. Is that really possible? Author Nicholas Boothman, a lecturer and licensed master practitioner of neurolinguistic programming, believes yes! He introduces a revolutionary approach to face-to-face communication that will help anyone succeed at making meaningful, and immediate, connections.
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Absolutely Wonderful
- De Maggie Baumann en 06-09-04
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Mindware
- Tools for Smart Thinking
- De: Richard E. Nisbett
- Narrado por: Joe Barrett
- Duración: 10 h y 17 m
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Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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Sound scientific advice on how to live your life
- De Neuron en 08-26-15
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Owning Our Struggles
- A Path to Healing and Finding Community in a Broken World
- De: Minaa B.
- Narrado por: Minaa B.
- Duración: 8 h y 15 m
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In this powerful and practical guide, Minaa shares therapeutic tools, client stories, and actionable insights to help you on your healing journey, along with reflections from her personal experiences. Each chapter focuses on a common emotional struggle—from overcoming dysfunctional family patterns to developing emotional maturity, finding our village, navigating racial trauma, and moving past isolation and despair.
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Inspiring and motivating
- De Yonja en 07-22-24
De: Minaa B.
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How to Raise Your Own Salary
- De: Napoleon Hill
- Narrado por: Tom Parks, Dan John Miller, Christopher Lane
- Duración: 10 h y 49 m
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This new edition of How to Raise Your Own Salary is filled with foolproof techniques for acquiring the knowledge and skills for increasing your share of life's riches. The detailed dialog between Andrew Carnegie and Napoleon Hill will mesmerize you with its message.
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Play at 2x or FASTER!!!!!😎
- De Super Learner en 11-14-17
De: Napoleon Hill
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Mindstuck
- Mastering the Art of Changing Minds
- De: Michael McQueen
- Narrado por: Michael McQueen
- Duración: 11 h y 14 m
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Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.
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better than expected
- De Stanley en 02-14-24
De: Michael McQueen
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Upstream
- The Quest to Solve Problems Before They Happen
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 7 h y 47 m
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New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?
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Mixed review
- De Aaron en 12-09-20
De: Dan Heath
Lo que los oyentes dicen sobre The Catalyst
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Dirk
- 01-01-23
Brilliant study of the mechanics of change
A must read for anyone who might find themselves in need (or want) of changing the mind of a friend or colleague.
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- Jammyy
- 06-14-23
I started spacing out..got super dull
I’ve read other books by this author but this specific book was really dull and I got bored after the first two hours. I had to really push to get through it but it was good information, just a little repetitive
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- Richard Williams
- 03-07-21
Good book, but where is the Accompanied PDF.
The book is generally good, well narrated and has helpful case studies. But where is the company PDF as referenced several times in the audio?
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- kareem
- 10-15-20
A must read for every entrepreneur
Loved it! If your thinking about going into business for yourself this book is a must read.
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- Shav
- 06-04-20
I Found it Fascinating
Very well presented and I love the use of case studies. Made the concepts relatable and easy to understand. Great narration voices too.
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- Nathaniel Cone
- 06-04-21
Excellent Book for Everyone
This is a well researched and written book on something that all people want: how to persuade and change minds and behaviors. It’s a book on the art and science of persuasion. The roadmap that the author presents is backed up by numerous documented examples where behavioral changes occur as a result of five skillful and graceful approaches that produce results. In essence, this is a book about effective communication. The strategies outlined in the book can be applied to any industry and/or personal relationships. It’s a roadmap to conflict resolution and communication success.
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- Reynaldo W. Johnson
- 08-09-21
outside the box
I didn't know I was looking for this book. however glad I found it.
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- Anonymous User
- 04-07-20
Amazing!
The Catalyst provides an incredibly useful roadmap for people looking to introduce a new idea, product or service that might otherwise receive pushback from their target audience. Highly recommended.
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- Ty
- 07-01-22
Absolutely amazing
Completely new understanding of how people change their minds vs how people argue their points. Very valuable.
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- Seth
- 09-18-23
Excellent content
Useful, actionable content and insights backed by substantive examples (unlike many of these types of books, which focus on superstars as though they’re regular folk). The professional, (non-author) narration was appreciated and excellent, though I’m not sure why they switched to a different person for the “case studies.” That was the only miss as that narrator was mindlessly reading text.
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