Do It! Speaking

77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

By: David Newman

Narrated by: David Newman

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?

Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?

In Do It! Speaking, Newman shares advice that helps you:

• Develop your speaking-driven revenue streams.
• Quickly commercialize your knowledge in today’s economy.
• Bolster your visibility, credibility, and bank account.
• Become a better messenger of your company’s message and dominate your marketplace.

Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Critic reviews

'David Newman has created an invaluable step-by-step guide for every CEO, executive, and entrepreneur who wants higher visibility, greater influence and more business. Reading this book will help you build your personal brand, your company brand, and your bank account.' -- Dorie Clark, author of Entrepreneurial You and Stand Out and adjunct professor, Duke University's Fuqua School of Business

'Do It! Speaking is the CEO's handbook to speaking success. Nothing is left out, and nothing is assumed. This is the A-to-Z reference for how to dominate as a CEO who speaks.' -- Scott Jordan, CEO of SCOTTeVEST, keynote speaker, and author of 'Pocket Man'

'Do It! Speaking should be 'WHAT THE HECK ARE YOU WAITING FOR?!!' If you are serious about professional speaking, then David Newman is the pro's pro!' -- Jeffrey Hayzlett, Primetime TV and amp; Podcast Host, Hall of Fame Speaker, Author and Part-Time Cowboy

'David Newman's 'Do It! Speaking,' is a miracle. In brief compelling chapters, without any fat, he walks you step-by-step through the creation of a speaking business that's smart and lucrative. Whether you're a beginner, seasoned CEO, or a Hall of Fame speaker, this book is a must.' -- Mark Levy, Founder of Levy Innovation LLC and creator of Your Big Sexy Ideaand reg;

Bravo! Excellent!

David Newman has done it again! If you just listen, you'll learn. But if you take action, you'll see immediate results. Hands down my favorite speaker training book!

packed full of insider tips

I don't normally review books here on Audible, but I had to review this one because it really stood out. I love that it was packed full of. Actual tips and information that somebody who isn't a professional speaker would consider Insider information.
As a professional looking to get into speaking, I found this book to be one of my favorite business books of 2020 so far.
I wish more books cut the fluff and delivered valuable content like this one did.

Insightful for Beginner/Struggling Speakers

I feel this book has tons of great information for someone who is building a speaking business. I've been in a speaking program with just about every tool needed to get booked and paid to speak, but this book "Do it Speaking" has a lot if the same information just said differently and even adds some more details in certain places or with a different twist. These critical details clicked with me in this book, like a bunch of AH HUH moments like how to Google search a specific trend or issue within the industry your in. Not that I didn't know some of this, but this book is easy to understand with a great pace of information laid out.
I would recommend this book to anyone who is interested in being a professional speaker.

Speaking is a great way for accountants too grow

I own a CPA firm that provides strategic advisory services in addition to tax and accounting. Do It! Speaking is a great step-by-step guide to marketing and speaking. David’s book is a goldmine of tips, tactics, strategies and marketing ideas useful for accountants and other professional advisors who want to use workshops and other speaking gigs to expand their advisory services. Page 57 – “When you’re an expert, speaking is just one avenue of revenue open to you. Speakers create signature workshops as an added stream of income.” In my experience, speaking is a great way for potential clients to experience what it is like to work with you as an advisor. I have taken several of David’s programs, attended his summits, and hired him as a coach. He always shares valuable insights that have helped me in many areas of my business. I love the audible version of Do It! Speaking. It’s gets me through my treadmill workout.

Do It!

It was a very good primer, and while it covered speaker marketing it also covered business marketing, making it a useful and enjoyable book.