Brief

Make a Bigger Impact by Saying Less

By: Joseph McCormack

Narrated by: Robin Bloodworth

Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow-up, helps simplify and clarify complex communication. Brief will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in narrative mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

©2014 Joseph McCormack (P)2014 Audible Inc.

I am a better Briefer

This book helped me trim the fat on conversation. Helped shorten and spearhead meeting. It has completely changed my conversation in any setting.

phenomenal resource

Applies to absolutely everything that you do, whether it is verbal, written communication. must read.

Brevity is key

The information was easy to absorb, and the action items allowed you to take action. I tried this technique in meetings, and it worked great. Too often, meetings go long because people do not use brevity. Apply this and enhance your business.

fascinating, truthful, impactful

I absolutely completely ans truthfully recommend this book for your success and the satisfaction of all your stakeholders, at home, at school, at work, between friends, in romantic relationships, and even with animals!

“Long story short”… make the phrase a drinking game

Maybe this author should practice what is preached. Maybe the narrator should drop annoying bullet emphasis. TLDNL