The Business of Belonging

How to Make Community your Competitive Advantage

By: David Spinks

Narrated by: Christopher Douyard

Your business problems are community problems. Solve them and scale with help from the leader in the field.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

©2021 David Spinks (P)2021 Gildan Media

Everything you could possibly need to build community

I loved every minute of this book, and applied lessons real time to my company. highly recommend!

Outstanding Must Read

This is a must read book! I enjoyed the business terms broken down in basic terms and step by step simple approaches to implementing the practice.

Very strong, learned a lot

This was exactly what I was looking for… very detailed, proscriptive how-to and WHY of community building. Will probably be listening again.

Very useful

I loved how useful it is. glad I listened to the whole thing because I never really knew where to find concise info that is pragmatic about making communities.

Enlightening Information

Very enlightening information on the value and business benefits of building community.

The book highlights many companies that have assisted their growth thorough community building.