Uncommon Service

How to Win by Putting Customers at the Core of Your Business

By: Frances Frei, Anne Morriss

Narrated by: Eliza Foss

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.

In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.

The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make:

• How do customers define “excellence” in your offering? Is it convenience? Friendliness? Flexible choices? Price?
• How will you get paid for that excellence? Will you charge customers more? Get them to handle more service tasks themselves?
• How will you empower your employees to deliver excellence? What will your recruiting, selection, training, and job design practices look like? What about your organizational culture?
• How will you get your customers to behave? For example, what do you need to do to get them to treat your employees with respect? Do you need to make it easier for them to use new technology?

Practical and engaging, Uncommon Service makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage.

©2012 Frances Frei and Anne Morriss (P)2020 Recorded Books

Brilliant practical knowledge for a business owner

Learnt so much from this comprehensive book of knowledge on exceptional service to enhance your business. It was beautifully Narrated by Eliza Foss. There is so much that I will be able to implement in my business, A must read for all business owners!

4.5 stars from me!

Thoroughly enjoyed as a business owner, myself and consumer; absolutely eye-opening, and being honest with myself, as well as to positively and kindly interact with other businesses just knowing the entire back, and how much goes into it was just expansive.

Ideas for workshops

Practical tips that I have put to use. I just wish book was read by author…

Dry but useful info

Good value adds but very dry textbook discourse make it a bit difficult to remain engaged.

I looked at my business from different angle

Very different view on customer service. I learned so much. Training customers is my new concept!