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Стать инноватором. 5 привычек лидеров, меняющих мир
- Джефф Даер, Хол Грегерсен, Клейтон Кристенсен. Ключевые идеи. Аудиокнига
- Narrated by: Ольга Ганкова
- Length: 33 mins
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Стать инноватором. 5 привычек лидеров, меняющих мир
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Publisher's summary
Многие уверены, что креативность дается нам от природы - просто у некоторых людей лучше развито правое полушарие и, как следствие, интуиция. Но так ли это? Согласно исследованиям, генетическую природу имеет только общий интеллект, в то время как около 2/3 инноваторских навыков человек получает в процессе обучения. Авторы книги "Стать инноватором. Пять привычек лидеров, меняющих мир" исследовали около пятисот инноваторов из пяти тысяч топ-менеджеров и смогли выявить пять исследовательских навыков, которые отличают креативных руководителей от обычных. Эти навыки в сочетании с инноваторской смелостью формируют модель ДНК инноватора, или код генерации инновационных бизнес-идей. Послушайте это аудиосаммари, ведь, если вы хотите создать что-то по-настоящему новое, вам нужно, прежде всего, посмотреть на мир другими глазами.
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