Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

By: Sally Hogshead

Narrated by: Sally Hogshead

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.

Dive into the science of fascination and learn how to:

• Increase prices with ideas from poker to Play-Doh
• Build revenue by learning about the $14 million license plate
• Get better leads through hypnosis by Sigmund Freud and Steve Jobs
• Attract raving fans by following the cult of pistachio ice cream

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Great Book!!!

once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.

Good book

the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...

Thanks!

This book was fascinating what a read thanks for the time for the revision!

Excellent. Dave of Beauty bought me here!

Will Change How You Think About Branding

A breath of fresh air in the branding industry. Sally Hogshead is the real deal. A brilliantly creative tour de force who has invested heavily in proving and providing the science behind what she knew instinctively. If this doesn't change the way you think about your personal and/or business brand... you will probably never know what it takes to fascinate the very people you are hoping to attract.

Marketing Pro Best Choice

A great audio version of Fascinate! I’ve got the physical book too. After listening to this Audio version, I need to go back and peruse my physical copy again! Time to dig deeper and increase the fascination of my LIVETHEFUEL brand. Thank you Sally!