You Can't Teach a Kid to Ride a Bike at a Seminar

Sandler Training's 7-Step System for Successful Selling (2nd Edition)

De: David H. Sandler

Narrado por: Sean Pratt

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

• Take the lead in the "buyer/seller dance"
• Get the prospect to do most of the talking
• Have a process for answering questions from prospects
• Know when a prospect is shopping you...and what to do about it
• Move the relationship forward without becoming an unpaid consultant
• Master the seven steps of the "Sandler Submarine"
• Use LinkedIn as a prospecting and qualifying tool
• Establish an "up-front contract", or call road map, before your face-to-face meeting
• Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

Goat of sales trainings

My title is my review.

long live Sandler method sales training this had to be fifteen word minimum to submit. Refer to the first sentence.

The Ultimate Sales Psychology System

This book begins with the Psychology of sales from both the prospect's perspective and the salesman's. It demonstrates what used to be effective in traditional sales systems and why it's now antiquated. Rooted in transactional analysis, we're introduced to a sales system that begins with building self esteem and ends with the complete anatomy of a successful sales system.

I thoroughly enjoyed!!

Listening to this, I feel like some part of the lesson has been my life!

An incredible experience

Amazing journey of learning and reflection about how avoid being an average Sales Rep.
the most impact topic was Negative Reversal. Awesome

Great book on sales

Dam good book. A must listen to multiple times. Very good techniques and break down. I had to order the book.