The Leader's Guide

By: Eric Ries

Narrated by: Eric Ries

After the publication of his New York Times best-selling book, The Lean Startup, entrepreneur and author Eric Ries traveled the world helping companies of every size adopt the Lean Startup approach in order to become more nimble and experimental no matter what their mission. The Leader’s Guide collects and distills the practical, results-oriented advice Ries has dispensed to entrepreneurs, executives, and leaders at early-stage startups, blue chip corporations, and massive federal government agencies.

The Leader’s Guide is for both those who are new to Lean Startup as well as those who love the methodology in principle, but want to know more about how to put it into practice. Packed with real-world examples, the book sheds light on how innovators are tackling questions like:

• How can I convince my team that testing our early ideas with customers doesn’t mean we should sacrifice quality or forget about our vision?
• How can I convince senior leadership that innovation projects require a different system of accounting?
• How can we turn functional specialists in areas like IT, HR, and finance into allies when it comes to supporting new ideas?

Each chapter focuses on an essential principle of Lean Startup strategy and includes an interview with leaders who have been using the method effectively, like Dustin Moskovitz, CEO and founder of Asana, and Chris Boeckerman, Director of Innovation at Procter & Gamble.

Whether you’ve just discovered The Lean Startup, are a practitioner who wants to dive deeper, or work at a company trying to incorporate it at scale, The Leader’s Guide is the ultimate master class in successfully implementing Lean Startup methodology at your organization.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Eric Ries (P)2019 Audible Originals, LLC.

Another repackaging

if you've read one Lean Startup book, you've read them all #IMHO. The ideas and presentation are fine. There's just not much that's new about it. Same ideas, different context Then again, I suppose that's also the nature of innovation in a way isn't it?

A job well done

Really liked the practical breakdown of concepts and the connection to innovation practices in large organizations.

Eric Ries delivers a great book.

The book contains great value for people looking for better ways to deliver happiness/value to customers.

You will enjoy this book. I do recommend it.

Great addition to the Lean Startup series

Eric provides additional insights and examples — very useful for those wanting more guidance on implementing lean startup methodology in your organization. Highly recommended.

great advices for growing any business

for sure I'll go back to this book multiple times. You can feel the passion and professionalism of the author. Having short interviews with successful entrepreneurs is making you to want to try lean startup methodologies even more.