In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies that many consider innovative but are, in essence, essential practices I've been implementing for years.

We'll explore a variety of tactics ranging from utilizing social media platforms like LinkedIn effectively, to leveraging trade shows and maximizing email marketing through sales sequences. Plus, I'll share insights on how to make your calls more effective by focusing on engaged prospects and utilizing associations and postal methods strategically.

Key points covered include:

-Utilizing LinkedIn for building connections and engagement.
-Effective email marketing through tailored sequences.
-Maximizing trade show impact with pre-show marketing and engaging booths.
-Strategic calling - focusing on engaged prospects.
-Utilizing associations for networking and learning.
-Testing and optimizing postal methods for lead generation.

Remember, it's not just about implementing these strategies; it's about continuously refining and adjusting them based on the feedback and results you observe. This video will provide you with a comprehensive understanding of how to elevate your lead generation efforts and break free from traditional methods that may no longer be effective. Tune in and take your industrial sales and marketing to the next level!

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Subscribe For More Video Content :
https://www.youtube.com/kylemilan
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Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I'm diving into the top digital tools for manufacturing sales, sharing expert insights and personal favorites to enhance your sales process. First up, LinkedIn Automation is a game-changer, offering a way to efficiently connect with key decision-makers. Remember, automating connection requests and messages can massively amplify your outreach efforts. Next, a CRM system like HubSpot is indispensable for managing relationships and tracking the sales journey. It's all about keeping your pipeline organized and accessible.

Zapier and Make are also crucial tools, streamlining workflows by connecting various applications. This automation can save you an incredible amount of time, making your sales process more efficient. In addition, list building software like ZoomInfo or Seamless.AI is key for generating targeted leads, allowing you to enhance contact lists and focus on the most promising prospects.

Lastly, I highly recommend video creation software for outbound marketing. Personalized videos can significantly increase engagement, helping you stand out in a crowded inbox. Combining these tools effectively can revolutionize your sales approach, making your process more streamlined and impactful.

__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I delve into the transformative power of video marketing in the industrial sector. If you’ve followed my content over the last few years, you know I'm a strong advocate for video as a key driver for engagement and distinction in manufacturing. AT MFG Tribe, we embody this belief with a dedicated in-house video team that has worked with numerous clients across 27 cities, producing over 500 videos last year alone.

I highlight a comprehensive strategy focusing on the balance between long-form and short-form content, emphasizing the importance of producing a substantial quantity of videos to stand out. It's not about the occasional one-off video; we’re talking about creating 50-100 videos per year, each tailored to showcase different aspects of your services or products.

Quality is vital, but it doesn't have to be Hollywood-level. Even your smartphone can be an effective tool. Audio clarity is paramount, and with simple accessories like a tripod or a Bluetooth mic, you're set to start producing impactful content.

The placement of these videos is critical. Your website, especially the top-visited pages, should feature these videos to leverage existing traffic. On social media, particularly LinkedIn, video content can significantly increase your visibility and engagement. Remember, the format and approach should vary according to the platform.

Another powerful approach is utilizing video content in events, such as trade shows or webinars. Recording these events provides a wealth of content that can be repurposed across various platforms.

Finally, incorporating video content into your lead generation strategy can be game-changing. Using videos in email marketing, PPC campaigns, and trade show promotions can amplify your reach and effectiveness significantly.

By adopting this strategy, you'll not only enhance your marketing efforts but also significantly boost engagement, standing out in the competitive industrial sector.

__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll