If you're not doing webinars and live events, you're missing out on a massive opportunity to generate brand awareness and revenue. In this episode, I’m breaking down why I host these events and how they can benefit revenue. Webinars and virtual events are essential tactics for growing industrial leads. Today, I'm going to share how to make your webinars educational and engaging, ensuring they provide real value to your audience.

The key to successful webinars is to start with an educational topic. It shouldn't be a sales pitch; instead, focus on providing valuable information and addressing common industry issues. Collaborate with your sales team to identify frequently asked questions and problems your customers face. This will help you craft a relevant and engaging topic.

Pre-marketing is crucial for the success of your event. Ideally, you should begin marketing your event weeks in advance, creating anticipation through social media, email campaigns, and even landing pages for registration. On the day of the event, ensure that your presentation is engaging and interactive. Post-event, continue to leverage the content by chopping it up into smaller pieces and marketing it as replay access, ensuring you maximize its value.

Webinars and live events are not just about the immediate interactions; they provide long-term benefits by increasing brand awareness and engagement. By consistently delivering educational content and maintaining a strategic marketing approach, you'll see significant growth in your industrial leads and overall business success.

#industrialmarketing #industrialleadgeneration #industrialadvertising

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

If you're not leveraging SEO for your industrial company, you're missing out. In this episode, I reveal the five SEO secrets we use daily for our manufacturing clients.

SEO, or Search Engine Optimization, helps your business rank higher on Google. Recently, Google introduced Gemini, an AI platform that competes with ChatGPT. As search landscapes evolve, it's crucial to adapt your strategies to stay visible. I discuss the importance of keywords, on-page SEO, and tracking performance to boost your rankings.

Whether you have a specialized product or service, mastering SEO can significantly impact your business growth.

#SEO #IndustrialMarketing #ManufacturingSEO

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Struggling with engagement on your industrial content? In this episode, I share the secrets to achieving six-figure impressions consistently. We dive into the essential strategies to enhance content engagement in industrial marketing. The key points include understanding the value you offer, going live to boost interaction, leveraging guest shows, repurposing content, and engaging with your audience.

Remember, it’s all about providing value and creating content that resonates with your target demographic.

#industrialcontentmarketing #IndustrialMarketing #industrialservices

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Trade shows are back in full swing, especially heading into fall 2024. In this episode, we dive into how to dominate trade shows for our clients and ourselves. Alex and I discuss essential pre-show tactics to ensure your booth attracts maximum attention and capitalizes on leads.

For exhibitors, start with reviewing the exhibitor list to reconnect with past clients and identify potential new leads. Understand the layout and position yourself strategically. Collaborate with neighboring booths and monitor your competitors to maximize your reach.

If you're walking the show, planning is key. Create a list of target clients, map out your route to avoid unnecessary back-and-forth, and ensure efficient use of your time. Engage with exhibitors when they’re less busy and make meaningful connections.

Whether exhibiting or attending, pre-show marketing is crucial. Promote your presence on LinkedIn, create engaging content, and utilize email marketing to build anticipation. Salespeople should take an active role in this process, using personal outreach to enhance visibility.

Post-show, follow-up is vital. Pre-plan your follow-up strategy to ensure no leads slip through the cracks. Use your CRM to manage leads and maintain engagement, ensuring you convert connections into tangible business opportunities.

#TradeShowTips #IndustrialSales #MarketingStrategies

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month.

Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I discuss why HubSpot is the best CRM system for manufacturing and industrial companies and provide a deep dive into its functionalities. As a HubSpot Platinum partner, my agency, MFG Tribe, leverages HubSpot's robust features to enhance industrial marketing strategies. I explain how to properly utilize CRM systems, emphasizing the importance of custom fields, sequences, workflows, and detailed reporting to optimize sales and marketing processes. Additionally, I cover pricing tiers and integration options, helping you choose the right HubSpot package for your needs.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Struggling with traditional marketing mindsets and getting pushback? In this episode, I outline the four steps I've been using over the last eight years to deliver real results. The challenge with traditional thinkers in manufacturing is breaking through their old-school methods. From referral-based marketing to relying on outdated directories, the landscape has drastically changed.

Step one is identifying the problem. Whether in business or personal life, recognizing an issue is crucial. Step two involves creating a full strategy, not just random ideas. Come prepared with a plan based on research and industry trends. Step three is citing credible sources, using insights from industry experts like MFG Tribe. Lastly, step four is leveraging data. Data doesn't lie, and it’s essential for proving what works and what doesn’t.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Are you using LinkedIn the wrong way for industrial sales? In this episode, we'll show you how we grew our LinkedIn presence and how you can too. I'm Kyle Milan, CEO of MFG Tribe, and I'm joined by my Sales Manager Alex Brown to discuss industrial sales and manufacturing sales strategies. Our channel has over 1,500 videos covering these topics, and we go live twice a month to talk about industrial manufacturing sales.

Today's focus is on integrating social media into manufacturing sales with five key strategies. We'll cover these points, answer your questions, and share actionable tips you can implement today. Remember, building a LinkedIn routine is crucial—time-blocking daily interactions, sending out connection requests, creating engaging content, and consistently interacting with your network will set you up for success.

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Subscribe For More Video Content :
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LinkedIn : https://www.linkedin.com/in/kylemilan/
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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll