Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

• 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
• 00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
• 00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
• 00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
• 00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
• 00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
• 00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
• 00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
• 00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
• 00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:

• Gen-Z Broke the Marketing Funnel
• SUPERCHARGE YOUR MARKETING ROI
• PT on Telegram
• Wiki Generation Alpha
• World of Luxury
• My Disney Side Shadows Augmented Reality Experience | Grand Visual
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

Chapters:

• 00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
• 00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
• 00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
• 00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
• 00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
• 00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
• 00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
• 00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
• 00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
• 00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
• 00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
• 00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

LINKS AND RESOURCES:

• Gen-Z Broke the Marketing Funnel
• SUPERCHARGE YOUR MARKETING ROI
• PT on Telegram
• Wiki Generation Alpha
• World of Luxury
• My Disney Side Shadows Augmented Reality Experience | Grand Visual
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions.

Chapters:

• 00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation
• 00:00:44 - Why Rush? The Mighty Merits of Methodical Moves
• 00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead
• 00:03:15 - Step by Step: The Strength of Strategic Pauses
• 00:05:45 - The Art of Anticipation in Process Optimization
• 00:07:39 - Command Central: Constructing a Leadership Team That Scales
• 00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team
• 00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon
• 00:15:05 - Integrators 101: Aligning Vision with Operational Reality
• 00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator
• 00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps
• 00:21:00 - Signing Off: Connections and Conversations to Continue

LINKS AND RESOURCES:

• PT on Telegram
• Traction: Get a Grip on Your Business
• EOS Operating System
• Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
• SUPERCHARGE YOUR MARKETING ROI
• Ryan Hodges on LinkedIn
• Titus Talent Services
• Tier 11 Jobs
• Perpetual Traffic on