As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.

In this episode I’m sharing:

• How to optimize your recording sessions to get content done quicker
• My favorite content creation tech and tools, and much more!

Highlights include:

00:00 Intro

03:58 Let go of expectations and have confidence to start

06:58 Envision your ideal audience

09:00 How to batch content

12:11 Create your on-camera uniform

16:05 Best tools to make content

Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/
• Favorite Ring Light: https://a.co/d/c5u9zFP
• Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/
• Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT
• Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/

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This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.

In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.

In this episode she shares:

• How she balances the titles of editor, designer, curator and artist
• Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museums
• The number one way she ensured high profits while working with brands
• How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens

Highlights include:

00:00 Intro

02:30 Building a photography portfolio

08:49 Discovering the world of upholstery

11:43 Researching and fine-tuning the craft

13:14 Landing contracts with huge brands

19:48 Navigating negotiations for maximum profit

25:34 Building a pay structure

31:07 Being featured on HBO’s Insecure

41:58 Tips for entrepreneurs

Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Nicole’s Website: https://www.nicolecrowderupholstery.com/
• Nicole’s Instagram: https://www.instagram.com/nicolemcrowder
• Upholstery Retreats: https://www.theupholsteryretreat.com/
• World Market: https://www.worldmarket.com/
• Vixer app: https://www.vixerapp.com/
• The Remedy Affirmation Cards: https://www.themelanatedremedy.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Nicole’s Instagram: https://www.instagram.com/nicolemcrowder

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This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​

• Why tapping into her community of mentors and entrepreneurs was the right direction
• How she has self-funded her business since 2017 with no outside capital
• How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands

Highlights Include:

00:00 Intro

04:19 Gathering expertise in fragrance

09:50 Challenges in corporate America

13:46 Small-scale beginnings

22:46 Self-financing her side hustle

28:03 The unique customer experience

35:26 Revenue streams

39:18 Target audience and marketing

51:13 Tips for entrepreneurs

Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Shopify

Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

• Kimberly’s Website: https://www.museexperiences.com/
• Kimberly’s Instagram: https://www.instagram.com/muse_experiences/
• By Killian: https://www.bykilian.com/
• Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Kimberly’s Website: https://www.museexperiences.com/
• Kimberly’s Instagram: https://www.instagram.com/muse_experiences/

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