Cubicle to CEO By cover art

Cubicle to CEO

By: Ellen Yin
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  • Summary

  • We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
    Copyright Ellen Yin
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Episodes
  • [Q1 2024 Quarterly Review] 6-Figures In Profit From One Event, ‘No’ Journals, & Setting Boundaries As A Speaker

    [Q1 2024 Quarterly Review] 6-Figures In Profit From One Event, ‘No’ Journals, & Setting Boundaries As A Speaker
    Apr 29 2024
    If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead.

    It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission.

    With these quarterly reviews we will share what's working in our business, what we've learned, and what we're celebrating. We are excited to be able to share a more zoomed out look at the business’ finances over the course of a whole year - while still providing insight from our biggest moments and favorite takeaways every 90 days!

    Ready to dive into our Q1 2024 review? Let’s do it!


    View the transcript for this episode at: https://otter.ai/u/UgTkT67ibkhOubfAXUNp5YV-zdk?utm_source=copy_url


    Links mentioned in this episode:
    • Our previous Income Report episodes: https://ellenyin.com/incomereport
    • CU Denver episode: https://link.chtbl.com/zdLlD9Xi
    • Student ran company, Goonsville: https://goonsvilleclothing.com/
    • SXSW episode: https://link.chtbl.com/TjDOGQao
    • Join the C-Suite: https://ellenyin.com/csuite
    • Business Valuation episode teaser: https://link.chtbl.com/wVYzFuYy
    • Kim Kaupe episode: https://link.chtbl.com/VBBg-PBZ
    • Sign up for our newsletter: https://ellenyin.com

    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Subscribe for new episodes every Monday.
    • Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    34 mins
  • [TEASER] What’s My Business Worth? The Who, When, Why of (Maybe) Selling Cubicle to CEO

    [TEASER] What’s My Business Worth? The Who, When, Why of (Maybe) Selling Cubicle to CEO
    Apr 24 2024
    You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

    Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth.

    Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite

    View the transcript for this teaser at: https://docs.google.com/document/d/1FE27H28KeDkvLUGHpVEVjjnAvi0jhLQOd1t_d_AyY5U/edit?usp=sharing
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    5 mins
  • The $100K Risk That Made $1 Million + Caught Costco’s Attention

    The $100K Risk That Made $1 Million + Caught Costco’s Attention
    Apr 22 2024
    You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

    Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.

    Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.

    Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year!

    It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue.


    View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_url


    Connect with Michelle:
    • www.elavi.co
    • IG: @heyelavi
    • IG: @michellerazavi

    Listen to our SXSW episode: https://link.chtbl.com/TjDOGQao

    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Subscribe for new episodes every Monday.
    • Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    Show more Show less
    49 mins
Leadership Marketing Career Success Economics
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Stuck Gold

Ellen Yin delivers gold nuggets with every episode. I just listened to a few on podcast guesting tips and I'm ready to dive in with a new strategy. She's easy to listen to and I can hardly wait for the next episode.

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