• Corporate Sustainability with Philip Beere

  • By: Philip Beere
  • Podcast
Corporate Sustainability with Philip Beere By cover art

Corporate Sustainability with Philip Beere

By: Philip Beere
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  • Summary

  • The podcast dedicated to stories of innovation, and those leading the way to responsible business. Listen to how others are winning when doubling down on brand activism, the environment, and social causes. Purpose driven brands are the future. www.philipjames.co
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Episodes
  • ‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims

    ‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
    Jun 12 2022
    A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH)Co-authored with two colleagues: Mark Lee and Chris CoulterTSBH is a step by step guide — 13 chapters of key elements to sustainability as a businessTSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 yearsEmbedding sustainability in the core of the business — one chapter dedicated to communicationsThe power of storytelling — it can only come after identifying a strategy — Board oversight — and leadership buy-inTransparency and accountability are fundamental Critical to a company’s success is working through environmental, social, and economic impacts: positive and negative Embedding sustainability is critical for people and the planet Greenwashing and Purposewashing How companies, funds, and investors can avoid greenwashing claimsESG claims must have substanceHow to build a sustainable business culture Materiality exercise as a tool to improve ESGFor reporting ESG, should include carbon and waterTCFD and TNFD Collaborations of standards and sustainability reporting and international accounting standard BoardsTrends between ESG and investment Top talent will be attracted to companies that align with a responsible way of doing business and shared valuesWhat role does the CMO play in the success of a sustainable business?Unilever is an example of embedding sustainability; even before Paul Polman Unilever’s “brands with purpose”Suzano, an example of a responsible company Board oversightThe Tata Group   About David Grayson David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the Institute of Business Ethics and of the international disability charity Leonard Cheshire. He has advised businesses and Corporate Responsibility coalitions around the world. 🌎 Website 🛄 LinkedIn 🐧 Twitter  📗 The Sustainable Business Handbook on Amazon  Co-Authors of TSBH Mark Lee is the Director of the SustainAbility Institute by ERM and an ERM Partner. Mark sits on the Advisory Board of Sustainable Brands and the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley. He is based in California. 🛄 LinkedIn  Chris Coulter is the CEO of GlobeScan, an international insights and advisory consultancy. He is also the Chair of Canadian Business for Social Responsibility and a member of several corporate sustainability advisory boards, including B Lab’s Multinational Standards Advisory Council. 🛄 LinkedIn  About Philip Beere 15 years directing creative campaigns and growing corporate bottom lines — with strategic marketing and by crafting engaging narratives. In January 2021, he exited his executive-marketing role for a 1B FinTech unicorn, to launch a boutique marketing agency. Agency clients are thought-leaders and innovators, who are wanting to take their brand to the next level with creative content, story-based campaigns, and digital marketing. Recognized for his work in sustainability, Philip believes purpose-driven brands are the future; he says when doubling down on brand activism, the environment, and social causes, everyone wins. 🛄 LinkedIn  ✉️ philip@philipjames.co 🌎 Website  🎬 YouTube  📷 Instagram  🐧 Twitter
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    30 mins
  • IKEA → Alex Castro Pérez: Creating a Clean Energy Movement

    IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
    Jun 10 2022
    Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships.

    Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors.

     

    In this episode the following topics are discussed:

    • Sustainability and innovation
    • Why is IKEA in the market of residential solar
    • The better everyday life for the people
    • People and planet positive
    • Climate action starts at home
    • Soft cost acquisition in home solar
    • Systemized and make the customer journey more simple when buying solar
    • Automize the buying process with transparency and engagement
    • Breadth and depth of understanding life at home and the solution of helping people lead a more sustainable life
    • Pricing with transparency
    • Installation booking made simple and un-intrusive
    • Why do people buy solar?
    • Creating a clean energy movement
    • IKEA’s energy goals for 2030 — becoming climate positive
    • The IKEA LED story
    • The IKEA work culture

    About the Ingka Group:

    Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. These IKEA stores had 830 million visits last year and 2.35 billion visits www.IKEA.com. Ingka Group operates business under the IKEA vision, to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

    ABOUT PHILIP BEERE

    Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations.

    Connect with Philip at www.philipjames.co 

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    41 mins
  • Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)

    Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
    Jun 7 2022
    John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988).  In this episode, the following topics are discussed: 2019 is the 25th anniversary of the TBLPeople — Planet — ProfitAccounting vs PurposeSystem change — not the accountingDouble entry bookkeeping6000 companies are engaging in sustainability reportingBranding and advertising — misleading with greenHBR says this is first time any management concept has been recalledSocial entrepreneursTBL is not intended to be a mechanism to support tradeoffsImprove on two dimensions, and holding the third constantTomorrow’s capitalism inquiry — Aviva InvestorsCrowdsourcing the revamp — using technology to communicate more widelyHow does shared value link to the TBLCompeting language is a glorious alibi to do nothing at allWhat lies on the horizon for the revamp?We need framework and tools that drives business in ways that we have not seen yetLook at leadership companies, like Unilever, and explore whatTBL thinking has delivered in their businesses. (Revamp 1)CEO must be on boardThe evolution of B2B platforms — Paul Polman — look at B2B platforms and look at what is working and what is not — do we need multiple platforms? (Revamp 2)The role of government and policy makersFinancial markets through the lenses of the CFO and the tie to sustainabilty (Revamp 3)Larry Fink at BlackRock, “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”Avoiding the label of environmentalistJohn as an agitator —‘Playfulness’ as an indicator of flexibility and embracing change? OECD: 80 -90% of companies know a sustainability commitment is necessaryCorporate culture —The term greenwashing — safety and health diversity are easy to claim, but a CEO saying it is different than real results— someone at Board level must be directly responsible for performanceClimate change, human rights, communicating TBL to Wall Street → learning journeysThe sort of company that does TBL reporting and brand activismComparing 1970’s corporate leadership to todaySDGsThe word ’sustainability’ and it being perceived as something badA pending financial crashDirty industries proclaiming sustainability — and the need to call out ranking without looking at what goes on behind the scenesThe need to disrupt the ranking industryProvoking or calling out bad corporate behaviorIncremental change is boring — disruption or civilizational change is more fascinating and engagingWhen words or phrases first appear they are like membranes — new concepts that engage — the more a term is used it becomes less engagingThe forecast that the SDGs will equal 12T in opportunity — dissecting the number — skepticism and forecastsWe have moved from looking at sustainability as an impediment and viewing it as an opportunity and instrument for transformationBig brands that disappearParadigm shifts John Elkington is the executive chairman of Volans, co-founder of SustainAbility, blogs at Johnelkington.com, tweets at @volansjohn.  NOTES John's websites John Elkington Volans Other websites Aviva Investors B Corp BlackRock  Business and Sustainability Development Commission — market potential of SDGs DJSI Fast Company GlobeScan GRI Tech Mahindra  Unilever sustainability  WBCSD Wired Sample of John's books The Green Capitalists by John Elkington and Tom Burke The Green Consumer Guide by John Elkington and Julia Hailes Cannibals With Forks: The Triple Bottom Line of 21st Century Business The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World by John Elkington and Pamela Hartigan The Zeronauts The Breakthrough Challenge: 10 Ways To Connect Today's Profits With Tomorrow's Bottom Line by John Elkington and Jochen Zeitz, with a foreword from Sir Richard Branson Other books Thomas Kuhn — The Structure of Scientific Revolutions Articles/blogs The 6 Ways Business Leaders Talk About Sustainability John Elkington has lit the fuse to blow up the “Triple Bottom Line” he invented ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with Philip at www.philipjames.co  ...
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    53 mins
Marketing Economics
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