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B2B Growth

By: Sweet Fish
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  • Summary

  • Sharing lessons learned from the best content on the internet with B2B marketers.
    Copyright Sweet Fish Media
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Episodes
  • This ugly newsletter makes $30M/yr

    This ugly newsletter makes $30M/yr
    Apr 30 2024
    How can a newsletter devoid of design be raking in millions per year?
    In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.

    Join as we discuss:
    • The 4 media channel mediums and the importance of prioritizing them
    • SEO and paid advertising for driving media growth
    • Premise or personality driving successful newsletters

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios
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    23 mins
  • This changed marketing forever

    This changed marketing forever
    Apr 23 2024
    The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.

    Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
    Link to Post:
    https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Casey Hill: https://www.linkedin.com/in/caseyhill/
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    18 mins
  • Salesforce+ has driven $600M in pipeline?! (Bonus Episode)

    Salesforce+ has driven $600M in pipeline?! (Bonus Episode)
    Apr 22 2024
    Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
    James: https://www.linkedin.com/in/jamescarbary/
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    16 mins
Management Marketing Career Success Economics
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