Episodes

  • Guests are a BAD show growth strategy

    Guests are a BAD show growth strategy
    Jul 9 2024
    Too many people hear podcasts and think of interviews.
    Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content.

    Join us as we discuss:
    • Building an Audience vs. Generating Leads
    • Why you can’t build a brand with an ABM podcast
    • The power of personality-led content


    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
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    18 mins
  • IBM's Odd Marketing Problem - Nobody Understands Them

    IBM's Odd Marketing Problem - Nobody Understands Them
    Jul 2 2024
    James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.

    Join as we discuss:
    • What can IBM do to reinvent themselves
    • Leaning in to tell your story better
    • Is IBM so big that they don’t need to (or even can) promote themselves?

    Connect with us:

    James Carbary: https://www.linkedin.com/in/jamescarbary/

    Sara Pion: https://www.linkedin.com/in/pion/

    John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

    Nathan Burke: https://www.linkedin.com/in/nathanwburke/
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    16 mins
  • What expert marketers wish they knew in year one

    What expert marketers wish they knew in year one
    Jun 25 2024
    James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers.

    Connect with us:

    James Carbary: https://www.linkedin.com/in/jamescarbary/


    Sara Pion: https://www.linkedin.com/in/pion/

    John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

    Nathan Burke: https://www.linkedin.com/in/nathanwburke/
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    21 mins
  • The New B2B Manifesto

    The New B2B Manifesto
    Jun 18 2024
    We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era?

    Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make.

    Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
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    16 mins
  • Coca-Cola launches a B2B media brand

    Coca-Cola launches a B2B media brand
    Jun 11 2024
    Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?

    Join as we discuss:
    • The need for a personalized approach to engage your audience
    • The need for foundational research and data-driven insights to support your content
    • Thought leadership and brand building through media content

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Link to Post discussed in this episode: https://www.coca-colalens.com

    Press release:
    https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens
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    16 mins
  • How to become a thought leader

    How to become a thought leader
    Jun 4 2024
    James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.

    This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.

    Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s

    Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house
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    24 mins
  • Who’s producing the best B2B content today?

    Who’s producing the best B2B content today?
    May 28 2024
    We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.

    Join as we discuss:
    • Using satire and comedy in B2B content
    • Finding a format that’s repeatable and resonates with your audience
    • Paid media to promote owned media

    Our Draft Picks:
    • AudiencePlus - https://audienceplus.com/
    • Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/
    • Ahrefs - https://ahrefs.com/
    • Moz - https://moz.com/
    • Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/
    • Bold Strategies - https://www.boldstrategies.com/

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
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    25 mins
  • Buying a NYC billboard to get in front of a prospect

    Buying a NYC billboard to get in front of a prospect
    May 21 2024
    What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?

    In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop
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    19 mins