ReCast with Saurabh Sardana By cover art

ReCast with Saurabh Sardana

By: Saurabh Sardana
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  • Summary

  • We live in a very different world today where opportunities and challenges come in different forms, shapes, and sizes. Technology has contributed actively to this where attention is the new currency and content is a whole new asset class for organizations. To dig deep into it, Saurabh Sardana is launching a podcast where he will bring you untold stories, hot trends, and perspectives from people who matter the most. Saurabh, Chief Operating Officer at Asia's most successful insights business, draws upon marketers, insight practitioners, technologists, and artists across the Asia-Pacific who have influenced many with their work and ideas. Follow this channel for authentic and engaging conversations that will change the way you feel and think about the marketing and insights profession. Episodes will be released every fortnight starting 11th August.
    © 2021 Saurabh Sardana
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Episodes
  • S2E5: Brew your Brand with Karthik Srinivasan, Communications Consultant and Author

    S2E5: Brew your Brand with Karthik Srinivasan, Communications Consultant and Author
    Jul 19 2021

    You are a brand. Brew it to make it refreshing, stimulating to leave an indelible impression on others. In this episode, Saurabh is joined by Karthik Srinivasan, an author, communications strategy consultant and LinkedIn influencer. In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik has worked on both the client-side (Flipkart, Subex) and the agency side (Ogilvy, Edelman, Text 100). He has also steered the introduction of social media in corporate communications, advertising and PR industries in India, besides handling social media for brands like Lenovo India, General Motors India, LinkedIn India, BlackBerry and IBM, among others. He is the author of Be Social: Building Brand YOU Online which covers the entire gamut of the work you can do for yourself online—starting with your specific reasons to be active on social media, how to navigate the online space, how to articulate your objectives consistently and how to build pipelines of content to augment your brand over a period of time.

    [02:19] When you started out, did you think that you are a natural fit for a communication role?
    [14:22] After working on both sides of the aisle, which side do you prefer - Agency or Client?
    [12:30] When you joined Flipkart, did it feel more like a tech or consumer company?
    [18:49] How has the marketing landscape changed in the last few years?
    [22:44] How would you explain the concept of personal branding in one sentence?

    [25:31] What is unique about your approach in helping your clients build a strong personal brand?
    [31:48] What will be your advice to people who are looking to build out their personal brand?

    Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Karthik Srinivasan on LinkedIn www.linkedin.com/in/karts/

    Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    48 mins
  • S2E4: Tomorrow's Government with Jaideep Prabhu, Professor of Marketing, University of Cambridge

    S2E4: Tomorrow's Government with Jaideep Prabhu, Professor of Marketing, University of Cambridge
    May 4 2021
    Tomorrow's government will be all about foretelling what is going to happen tomorrow and delivering that today to its constituents. In this episode, Saurabh is joined by Jaideep Prabhu, an author, professor and thought leader. Jaideep is currently the Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation. Jaideep recognises that although innovation is the major strategy for companies worldwide, the current economic climate is suppressing R&D budgets and traditional highly structured innovation processes. Western companies, he says, should look to the frugal and flexible approach to innovation used by countries like India, Brazil and China as they lead the way in economic growth. [05:18] What is one big trend you've observed post-pandemic for the education industry? [18:11] How can businesses keep their customers excited and delighted in the post-pandemic era? [23:51] How would you explain innovation to a non-business audience? [34:08] What is Jugaad? [45:46] What is the one piece of advice you offer to bureaucrats? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Jaideep Prabhu on LinkedIn www.linkedin.com/in/jaideep-prabhu-94b3102/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    46 mins
  • S2E3: Business of Storytelling with Anjali Sharma, Managing Director, Narrative

    S2E3: Business of Storytelling with Anjali Sharma, Managing Director, Narrative
    Mar 29 2021
    In a content noisy world, stories will be the currencies that will be valued the most. In this episode, Saurabh is joined by Anjali Sharma, a business communications specialist and a business storyteller. Anjali helps corporate professionals become storytellers to drive business outcomes and their personal success. Anjali is currently the Managing Director of Narrative: The Business of Stories. She works with private and government organizations to determine what their individual and unique business challenges are and by incorporating Story Skills, she crafts individualized solutions to help solve those challenges. [01:08] How did you get into corporate storytelling? [05:20] How do you look at the business of corporate storytelling? [08:29] How does the process of storytelling work? [16:25] What are your guiding principles for crafting a good story? [29:58] What kind of narratives you prefer for building business stories? [34:02] Can the impact of stories be measured? [36:33] Who or which story do you look up to for inspiration? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Anjali Sharma on LinkedIn www.linkedin.com/in/anjali-sharma. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    42 mins
Marketing Economics
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