In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business.

Takeaways:

• Leveraging brand building tactics: Utilizing strategies such as enhancing product listings, improving brand visibility, and optimizing keywords to stand out from competitors.
• Creating a strong brand presence: Emphasizing the importance of establishing a recognizable brand identity through product differentiation, unique value propositions, and compelling storytelling.
• Maximizing promotional opportunities: Taking advantage of pricing, coupon, and promotion options available on Amazon to attract customers and drive sales.
• Adapting to changes: Remaining flexible and adaptive to changes in Amazon's ecosystem, including updates to algorithms, policies, and market dynamics.
• Expanding beyond Amazon: Exploring opportunities to expand sales across multiple marketplaces beyond Amazon, thus diversifying revenue streams and reducing dependency on a single platform.
• Finding growth opportunities: Continuously seeking new avenues for growth through marketing initiatives and product expansion, both within and outside the Amazon ecosystem.
• Personalized customer engagement: Prioritizing customer satisfaction and engagement by leveraging tools such as notifications and promotions to enhance the shopping experience.

Quote of the Show:

Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production.

Links :

Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/

Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/

Acqu.co - Website: https://www.acqu.co/

Acqu.co -Facebook: https://www.facebook.com/Acquco/

Acqu.co -Twitter: https://twitter.com/acquco

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In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller.

Takeaways:

• Understanding Market Dynamics: Recognize the importance of understanding market dynamics to successfully compete on platforms like Amazon.
• Competitive Analysis: Conduct thorough competitive analysis to identify gaps and opportunities within the market.
• Unique Selling Proposition (USP): Develop a unique selling proposition that sets your brand apart from competitors and resonates with customers.
• Value Proposition: Clearly communicate your brand's value proposition to potential customers to attract their attention and differentiate yourself from competitors.
• Customer-Centric Approach: Adopt a customer-centric approach to product development and marketing to meet the needs and preferences of your target audience effectively.
• Optimization for Amazon: Optimize your product listings on Amazon by focusing on keywords, product descriptions, and images to improve visibility and conversion rates.
• Review Management: Manage product reviews effectively to build trust and credibility with potential customers and improve your brand's reputation on Amazon.
• Marketing Strategies: Implement various marketing strategies such as social media, content marketing, and influencer partnerships to expand your reach and drive sales.
• Adaptability: Be adaptable and willing to adjust your strategies based on changing market conditions and customer preferences to maintain a competitive edge.
• Transparency and Trust: Emphasize transparency and trust in your interactions with customers to foster long-term relationships and loyalty.

Quote of the Show:

Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations.

Links :

• Website: gawronskifb.com
• LinkedIn: https://www.linkedin.com/in/kevin-gawronski/
• Email: Kevin@gawronskimedia.com

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together!

Takeaways:

• Multi-Channel Approach: The plan is to adopt a multichannel, multi-marketplace strategy. Sellers are looking to expand beyond just the U.S. Amazon marketplace, indicating a broader market approach.
• Preference for Seller Central: Sellers prefer Seller Central over Vendor Central due to better reporting capabilities. This implies that having access to detailed data and analytics is crucial for decision-making and staying competitive.
• SKU Optimization: Sellers recommend having at least 10 SKUs selling within the same or similar subcategories for the best results. This suggests that optimizing SKU selection within specific niches can enhance competitiveness.
• Data-Driven Decision Making: Leveraging data and analytics for decision-making is emphasized. Sellers discuss the importance of situational analysis and week-to-week comparisons to understand market changes and competitor strategies.
• Continuous Improvement: Sellers emphasize the importance of continuously tweaking product details based on data insights. This includes monitoring changes in pricing, titles, and other factors to stay competitive.
• George Lucas Analogy: The discussion touches upon the success of George Lucas in building a franchise from nothing, highlighting the power of vision and execution. This analogy underscores the importance of strategic vision and effective execution in the competitive landscape.

Quote of the Show:

Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most.

Links :

https://www.linkedin.com/in/brianrjohnsonppc/
https://www.deepm.ai/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.