Jared Fuller properly defines Nearbound in this snippet of the Nearbound audiobook. Why Nearbound, why now? Listen to the full audiobook available on Amazon now.

Chapters:

00:00 What is Nearbound?

01:19 Nearbound in a Word

07:00 Building Up from First Principles

11:06 Why Nearbound, Why Now?

20:05 Network Effects Explained

27:28 A Brief History of Network Effects

40:33 Different Types of Network Effects

46:12 The Nearbound Methodology - What You Need To Do Today.

Jared and Isaac discuss the internet's re-platforming towards AI and GPU tech, and potential challenges for SaaS due to automation and consolidation. Listen in to learn how to navigate the "Who Economy" through strategic partnerships and build resilience in a changing market.

Takeaways

• The book 'Nearbound and the Rise of the Who Economy' has been well-received, with people implementing the ideas and strategies discussed.
• Partnerships are an important aspect of marketing, and if people are not talking about you, they are not thinking about you.
• New terminology, such as 'Nearbound', is necessary to facilitate discussions and explore new strategies.
• Partnerships play a role in social media and events, and their importance should not be underestimated.
• Partner-led growth focuses on GTM resources on accounts nearest to the business and its partners. Partnerships are crucial for reaching buyers and should be based on understanding customer preferences and trusted voices.
• The tech industry is witnessing the emergence of unlikely partnerships, such as Apple and Google, as companies navigate the replatforming of the internet.
• The SaaS industry is facing disruption and consolidation, with AI and automation potentially reducing the need for certain tools and services.
• Interdependence and resilience are key in times of disruption, and companies should seek out partnerships that allow them to survive and thrive.
• The pace of change is accelerating, and companies have a limited time to adapt and create interdependence within their departments.

Chapters

00:00 The Reception of 'Nearbound and the Rise of the Who Economy'

08:49 The Debate and Criticism Surrounding Nearbound

25:07 Unlikely Bedfellows: Emerging Partnerships in the Tech Industry

38:37 The Re-platforming of the Internet and the Disruption of the SaaS Industry

Clint Oram, CSO of SugarCRM, dives into the origins of the company as an open-source CRM platform and explains the importance of building an ecosystem and community around a product. Clint shares insights on the challenges and benefits of embracing open source and API-first approaches, as well as the value of creating loyal customers through partnerships. They also explore the mindset of successful founders and the need to balance product development with go-to-market strategies.

Takeaways

• Building an ecosystem and community around a product is essential for creating loyal customers and driving growth.
• Embracing open source and API-first approaches can enable developers to build on top of a product and create value-added solutions.
• Successful founders understand the importance of letting go and empowering others to drive success.
• Creating a killer product that solves a real pain point is crucial for long-term success.
• Balancing product development with go-to-market strategies, including marketing, sales, and customer success, is essential for creating loyal customers. Growing beyond the early adopter market is crucial for sustained growth.
• Partnerships should be a two-way street, with both sides bringing value and customers.
• AI has the potential to augment human productivity and solve complex problems.
• Blockchain can address privacy concerns created by AI.
• The future will be shaped by AI and blockchain, leading to a more productive and trustworthy world.

Chapters

00:00 Introduction and Background

01:20 The Origins of SugarCRM as an Open-Source Platform

08:13 Embracing Open Source and API-First Approaches

13:09 The Importance of Well-Designed APIs

24:34 Creating a Killer Product that Solves a Real Pain Point

25:26 Balancing Product Development with Go-to-Market Strategies

26:06 Growing Beyond the Early Adopter Market

29:52 The Evolution of Partnerships

34:31 The Potential of AI

41:57 The Role of Blockchain in Addressing Privacy Concerns

48:35 Shaping a Productive and Trustworthy Future