My Business Playbook  By  cover art

My Business Playbook

By: Laura Higgins
  • Summary

  • Join Laura Higgins, founder of Lala Social Club, My Marketing Playbook & The Next Level Club as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play-by-play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.

    Hosted on Acast. See acast.com/privacy for more information.

    © 2023 My Business Playbook 2023
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Episodes
  • 418: Mastering Facebook Ads and Funnels with Kwadwo
    Apr 29 2024


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.

    Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.


    Mastering Facebook Ads and Funnels with Kwadwo


    Get ready to level up your Facebook ads game!


    In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results.


    Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to.


    After this episode you will:

    - Unlock the secrets to lowering Facebook ad lead costs and boosting ROI.

    - Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video.

    - Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro.

    - Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns.

    - Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact.


    **Mentioned Links:**

    - [The Art of Online Business Podcast](podcast_link)

    https://www.instagram.com/quayjo/

    https://theartofonlinebusiness.com/


    Get in touch:

    IG: https://www.instagram.com/laurahiggins

    Website: laurahiggins.com


    Doing $10k months and want to grow to $30k months?


    Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30


    Popular Episodes:

    324: How to grow your small business with Donald Miller

    407: Buy Back Your Time with Dan Martel


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    54 mins
  • 417: Monique Forcella aka The Socialista
    Apr 22 2024

    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.

    Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.


    Get in touch:


    IG: https://www.instagram.com/laurahiggins


    Website: laurahiggins.com


    Doing $10k months and want to grow to $30k months?


    Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30


    Popular Episodes:

    324: How to grow your small business with Donald Miller

    407: Buy Back Your Time with Dan Martel


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    59 mins
  • 416: Desperate vs. Dream Clients
    Apr 15 2024

    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.

    Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.


    In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients.


    You'll learn:


    • The 3 essentials you must nail to attract your Dream Clients
    • Why the Desperate Client Cycle is impacting your business mojo (and what to do about it)
    • The practical strategies to shift from desperate to dream clients so you can ENJOY your business again

    https://pages.laurahiggins.com/foundations-waitlist


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    18 mins

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