Cart Insiders Podcast  By  cover art

Cart Insiders Podcast

By: Omnisend Greg Zakowicz
  • Summary

  • Omnisend's Cart Insiders Podcast is hosted by veteran marketer Greg Zakowicz, where he speaks with leading DTC voices, featuring insights and analysis into all aspects of ecommerce, including email, SMS, and social media marketing tactics, changing consumer behavior, and what the future of commerce holds for today’s ecommerce brands.
    2020 Omnisend
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Episodes
  • S5, E15: Turkeys of the Year: Roasting the Year's Not-So-Finest Moments
    Dec 19 2023

    Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. 

    Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:16 USB keys

    04:23 $100B lost

    07:50 The real Walter White?

    12:34 Blinding sign

    15:12 Zoom on over

    17:39 One bad email

    21:15 ChatGPT law firm

    25:14 Geg & Gabe

    26:10 Turkey of the year

    29:41 Wrap up

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    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

     ============================= 

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    31 mins
  • S5, E14: Buzzword Busters: Where Laughter Meets Marketing Lingo
    Nov 22 2023

    This isn't your typical email marketing podcast episode! 😅 

    This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves? 

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:15 Growth hacking / Growth marketing

    02:52 Zero-party data

    05:04 Learnings

    06:56 Disrupt / Disruptor

    09:19 Synergy

    12:24 Wrap up

    25:49 Wrap up

    ============================= 

    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

     ============================= 

    Show more Show less
    13 mins
  • S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More
    Nov 16 2023

    What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? 

    Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. 

    They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. 

    And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:06 Should brands suppress recent purchasers from holiday promotions?

    06:24 Should companies add more automation during the holidays?

    10:38 Which discounts work the best during BFCM?

    16:52 Commonly overlooked BFCM items are what?

    21:06 Live email review

    31:08 Wrap up 

    25:49 Wrap up

    ============================= 

    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

     ============================= 

    Show more Show less
    32 mins

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