In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.

Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC.

We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand.

Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.

Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/

Key takeaways:
0:00 10 Tips for Better Marketing on Google
2:09 Why split test ad campaigns?
5:02 How to manage revenue lag time on Google Adsense
7:00 Different campaign splits to test
10:41 Customer Groups and how to target them
13:24 Product categories
15:16 Worst & best selling products
17:45 Product Performance and Margins
21:09 Helping Merchandising Teams Through PPC
23:32 Campaign Assets: What they are and what to do with them
28:55 Data input and targeting on Google AdWords
31:20 Using PPC to drive Email Flows
37:10 Brand vs Non-Brand Marketing
41:13 How to put on a sale without devaluing your brand

Sign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!

Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.

Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.

Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires.

Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!

Key takeaways:
0:00 Introduction
2:01 Top 3 Tips For Today
4:08 Conversion Rate Optimization: The 4 Step Process
10:04 Brand Store vs. Online Store
11:33 Solution Positioning
15:26 How to Design a Flexible Website?
19:45 What is A/B Testing?
21:02 How Do You Find Out What the Customer Really Wants?
27:07 Tips To Increase Adding to Cart & Average Order Value
37:24 USPs: Sometimes Over Looked

Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Eleven: https://www.weareeleven.co/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.

Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!

Key takeaways:
0:00 Introduction
2:39 “I Can't Find A Good Agency”
4:02 Finding an agency
10:48 Three tips for better communications and marketing your business
13:37 Is there a quick fix for SEO?
15:43 Tips for better communication in the sales pitch
19:14 Being on both sides of the fence
19:54 How To Communicate With Your Agency
22:30 How to manage a startup's first year
28:40 Points on Reporting from an Agency
29:37 Don't move agencies unless…

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the Show.