In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.

Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!

Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods.

We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction & About Brian
4:36 What Is AI Good & Bad At Right Now?
8:00 The Amazing Things You Can Do With Email Automation
15:04 How To Segment Your Customers With Machine Learning
21:25 Bulk Sending: Avoiding The Junk Folder
27:15 How To Nurture A Customer's Email List
30:25 5 Must-Have Reports for Shopify Customers
36:24 How to Use Gmail's Throttling for Business Email
40:39 How to Plan for Black Friday & Cyber Monday
44:11 Shopify: What to Focus On This Year
48:29 How to Reach Out to Seguno

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the Show.

Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!

Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience.

Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction & About Brett
6:42 How to Win with Micro and nano-influencers
10:10 What Is A Good & Bad Influencer Engagement Rate?
16:32 Shopify Influencers: Long-Term Collaborations
23:46 Do You Need a Micro-Influencer?
30:05 Shopify Influencers: More Creative Control Than Brand Accounts
37:43 How To Find Influencers
41:46 How to Integrate Influencers into your Business
48:00 How to use Afluencer

Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the Show.

In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!

Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.

Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape!

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction
9:01 4 Tips for Starting Dropshipping
15:05 3 Tips for Drop Shipping Business
20:43 How to start and how to make it a success with Shopify
27:29 Weather-proofing your Shopify Dropshipping business

Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the Show.

In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner.

Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales.

Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits.

Tune in and equip your Shopify store for success with top-notch inventory management techniques!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction
4:45 How to Plan Your Shopify Store for the Holiday Season?
11:36 The Phycology of Shopify Inventory Management
18:07 The symbiotic relationship of SEO and merchandising
22:45 Ideas During Low Inventory Periods
27:07 How To Do Shopify Loyalty Without Discounting
34:46 E-commerce Startups: How to grow a business
39:04 What Does ‘Good’ Look Like?
42:31 Outro


Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the Show.

With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now!

In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction
3:29 Why do customers buy your products?
9:26 How can we use customer data?
19:48 The truth about increasing sales
24:46 How to increase average order value on Shopify
30:01 AI product recommendations
38:20 Leveraging Influencer marketing
43:03 Multi-site reward sites


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the Show.

This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.

In this episode, we delve into key topics, including:

- How Lucy Started & Grew Bare Kind.
- Learn practical tips and strategies for running a sustainable and environmentally friendly business.
- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.
- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.
- Explore the methods Bare Kind used to identify and connect with their ideal customers.
- Gain insights into effective negotiation techniques that can help your business thrive.

Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!


Bare Kind: https://barekind.co.uk/

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Key takeaways:
0:00 Introduction
8:24 How Lucy Started & Grew Bare Kind
13:45 How Do You Have a Green Business?
21:13 USPs & Buying Decisions
27:14 Building The Behind The Scenes Of A Brand
34:09 How Bare Kind Understood Who Their Target Customers Are
44:15 The Power of Negotiation

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the Show.

In this episode we have a very special announcement!

We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!

It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub

Support the Show.

This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!

Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.

In this episode we discuss…

- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.
- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.
- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.
- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.
- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.
- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.

Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!

Key takeaways:
0:00 Introduction to Jake & Recycled Firefighter
5:20 Supply & Demand
10:05 How To Market Your Product With Real Feedback
16:41 How to Scale your Messenger Ads with AI
27:51 Pre-order or In-stock?
34:00 Finding the Right Work/Life Balance For You
40:17 How to Manage a Stagnating Business

Recycled Firefighter: https://recycledfirefighter.com

Jake Starr: https://jakestarr.ai

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the Show.