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The Courageous CEO

By: Janet Murray
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  • Summary

  • You’d like to build a business that isn’t 100% reliant on YOU delivering a service. A business that can run without you. Or at least has revenue streams that are not reliant on you being in front of your clients. You'd also like to build a business you can scale and/or sell in the future. If this sounds like you … you’ll get a ton of value from the Courageous CEO podcast. You don’t need to be a CEO - or even identify with that term - to get value from this podcast. But you do need to think (and behave) like one - and the Courageous CEO Podcast will show you how. The Courageous CEO Podcast is hosted by Janet Murray - a business strategist and copywriter who has built a multi six figure business - and multiple revenue - from digital education products (alongside a profitable copywriting practice). If you’re a coach, consultant, freelancer, contractor or own a business (of any age or stage) this podcast will help you build a sustainable business. CONNECT WITH JANET Instagram: https://www.instagram.com/janmurrayuk/ Website: https://www.janetmurray.co.uk Facebook: https://www.facebook.com/JanetMurrayUK/ Twitter: https://twitter.com/jan_murray Linkedin: https://www.linkedin.com/in/janet-murray74/
    Copyright 2023 Janet Murray
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Episodes
  • How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)

    How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)
    Sep 21 2023

    There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … 

    In this episode of the Courageous CEO podcast, you’ll discover: 

    • The link between thought leadership and testimonials 
    • Why getting great testimonials starts way before you onboard a new client 
    • The essential ingredients of effective testimonials

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

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    14 mins
  • Is your online course idea commercially viable? (S1, Ep 10)

    Is your online course idea commercially viable? (S1, Ep 10)
    Aug 10 2023

    Do you have an idea for an online course but you’re wondering if it will sell? Maybe you’ve already created your online course - but are disappointed with sales? 

    In this episode of the Courageous CEO podcast, you’ll find out how to tell if your online course is commercially viable.

    You’ll discover:

    • Key questions to ask before creating an online course (to ensure it’s commercially viable)
    • Why commercial viability will not guarantee course sales (and what will)
    • Alternative ways to generate income from online course sales 

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

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    16 mins
  • Licensing your coaching, training or consultancy offer - what are your options? (S1, Ep 9)

    Licensing your coaching, training or consultancy offer - what are your options? (S1, Ep 9)
    Aug 10 2023

    Do you ever wish you could ‘clone yourself’ - so you can help more clients (without having to be in front of them)? 

    If you’re a coach, consultant, trainer or service provider - licensing your methodology and/or resources - can be an effective way to increase your capacity - and reach a bigger audience. 

    But what are your options - and how do you know if this is the right option for you?

    That’s exactly what you’ll find out in this episode of the Courageous CEO podcast. 

    You’ll discover: 

    • Common approaches to licensing (PLUS pros and cons)
    • Signs you’re ready to license your methodology/resources 
    • The risks involved in licensing (and how to protect yourself and your business)

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Show more Show less
    20 mins
Leadership Marketing Economics
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