On Strategy Showcase By cover art

On Strategy Showcase

By: Fergus O’Carroll
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  • Summary

  • Where marketers tell the stories behind the strategies that led to amazing campaigns.
    © 2024 On Strategy Showcase
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Episodes
  • Pepsi's New Global Brand Platform with CMO, Mark Kirkham

    Pepsi's New Global Brand Platform with CMO, Mark Kirkham
    May 2 2024

    Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.
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    33 mins
  • CFO/CMO Series Ep#2 La-Z-Boy

    CFO/CMO Series Ep#2 La-Z-Boy
    Apr 28 2024

    We're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in commercial analytics) for sponsoring this series. More at www.analyticpartners.com/onstrategy
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    42 mins
  • Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

    Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
    Apr 23 2024

    We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out in the in-person fitness studio space, post covid. This series sponsored by Tracksuit (the affordable brand tracking solution for modern-day brands.) More at www.gotracksuit.com
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    44 mins
Leadership Management Marketing Economics
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