When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlocking doors to unparalleled opportunities. Watch my latest video now to learn some of the hidden benefits of luxury auctions and how you can use them to drive traffic for your clients.

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market. Hope emphasizes the importance of organizations like AREAA in advocating for equality in housing and homeownership opportunities. She provides insights into the role of AREAA in addressing discrimination issues and affordability barriers, especially in high-priced markets on the coasts. We also explore the organization's evolution and the benefits it offers to real estate agents, team leaders, and broker-owners. From networking opportunities to educational resources, AREAA is dedicated to supporting its members and making a meaningful impact in the real estate industry.

"Access to a home is a fundamental human right, empowering individuals to choose where they reside." -Hope Atuel

Three Things You’ll Learn from This Episode

- The benefits of joining AREAA as a Realtor - How organizations like AREAA are working to accommodate underwriting guidelines for immigrants and multicultural communities, ensuring equal access to homeownership opportunities. - Hope discusses her role in AREAA as an executive director.

Connect with Hope Atuel: LinkedIn: https://www.linkedin.com/in/hope-atuel-917798/ AREAA website: https://areaa.org/ Connect with Michael LaFido: YouTube:@MarketingLuxuryGroup TikTok:@LuxurySpecialist Instagram:@LuxuryListingSpecialist

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more.