My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.

Key Takeaways:

- How to craft your story

- The importance of prep work

- How to get booked on podcasts

Episode Timeline:

1:05 Is that a corgi in the Kitcaster logo?

3:00 How Kitcaster gets people booked onto podcasts

4:20 Is guest rehash a problem?

7:30 Common mistakes that people make when appearing on podcasts.

10:30 How Brandy develops a client's story

13:30 The nuts and bolts of a story craft session

17:20 The importance of customer stories

19:40 Podcast hosts absolutely must do prep work.

21:20 Building authority and credibility on podcasts

22:45 Tod needs some help with his personal brand.

This episode’s guest:

• Brandy Whalen

• Kitcaster's website resources page

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https://pod.link/1496390646

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Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.

Key Takeaways:

- How to target wine consumers

- How to pair products and influencers

- How to market non-alcoholic wine

Episode Timeline:

1:45 The joy of working in food, wine, and hospitality

2:40 How to position a wine brand in a crowded marketplace

4:00 Why Ste. Michelle was great at marketing wine

5:30 The psychographics of wine consumers

7:15 The importance of storytelling in wine PR

8:00 How to pair wine and influencers

10:10 The Colavita/Jess King collaboration

13:00 Choosing a spokesperson for solar power

15:00 The importance of authenticity

16:30 Marketing non-alcoholic wines

19:10 Understanding the non-alcoholic wine consumer

10:30 The advantages of hiring a specialty agency

This episode’s guest:

• Amanda Arrigotti-White on LinkedIn

• Curate & Co.’s website

• Curate & Co. on Instagram

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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• Join the conversation by leaving a comment!

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Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.

Key Takeaways:

- How quirky, irreverent messaging helped Calm "grow big"

- Peter's approach to guerilla marketing

- The important role of language in creative marketing and PR

Episode Timeline:

1:30 Peter's history of working on irreverent and quirky projects

3:45 Peter's love of language and creating unusual names for things

5:30 Calm's Sleep Stories

6:30 How Calm's irreverent approach set it apart from other meditation apps

10:10 Calm's "Baa Baa Land," an 8-hour film about sheep

13:20 Calm's bedtime stories

17:40 Peter's approach to guerilla marketing

20:20 How Peter's background in journalism gave him a unique perspective on PR

This episode’s guest:

• Peter Freedman on LInkedIn

• Get "How Calm Whipped Up a Storm" on Amazon

• Think, Inc’s website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.