On this week’s episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry.

They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector.

Topics discussed include:

● Partnering brands with the LIFTS podcast.

● New product launch of Escape Fitness' GLUTE BOX.

● Challenges faced by indoor cycling brand Stages during the pandemic.

● Trends in wellness offerings like recovery spaces and personalized programs.

Industry consolidation and how gyms and suppliers can differentiate their services.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

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0:00 Intro

1:31 Why and How to be a part of the LIFTS podcasts

4:58 New Product Launch – the Escape GLUTE BOX

6:34 The Struggles of Stages in Indoor Cycling

13:32 Fitness Industry Consolidation and Innovation

19:18 Equinox partnering with Pumpkin Health to offer personalization

21:37 Trends in Wellness, Recovery, and Premium Offerings

30:50 Health and Fitness Association Report Insights

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers.

In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image.

Topics discussed include:

• The growth of FIBO as an international fitness trade show.

● The success of HYROX and the launch of HYROX365.

● Findings of The Global Wellness Economy report.

● The controversial advice from ‘fat activist’ Virginia Sole-Smith.

● The mental and emotional factors associated with weight.

● The challenges of parenting healthy lifestyles in modern society.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

4:23 The growth of Hyrox and its partnerships

9:41 Fitness and wellness entrepreneurship in the US

12:22 The Global Wellness Economy Report

15:12 US healthcare spending and outcomes

18:44 Mental and emotional weight in relation to body image

23:53 Challenges of parenting in modern society

28:46 Wellness, consciousness and investing in health

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity.

Join us in welcoming Oliver Patrick to LIFTS.

Topics discussed include:

● The need to redefine the language we use to describe the ‘fitness’ industry.

● The value in selling outcomes rather than process.

● Importance of benchmarking and tracking health and performance improvement.

● Three key measures of health: VO2 Max, Skeletal Mass and Mobility.

● Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and health.

• Lobbying and its impact on healthcare policy.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog:

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/