Content Inc.: Completely Updated and Expanded Second Edition

Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

By: Joe Pulizzi

Narrated by: Joe Pulizzi

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

• Choose a marketable content topic
• Figure out where little or no competition exists
• Choose your top channel for disseminating content
• Build long-term customer loyalty
• Monetize your product or service
• Expand your content into multiple channels
• Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

©2021 Joe Pulizzi (P)2021 Joe Pulizzi

Insightful and clear

A great read for anyone looking to scale their content strategy, recommended reading for content creators

Top Ten

Over the past 45 years, I’ve read/listened to, more than 4,000 books, not to mention thousands of magazines, journal articles, etc, and Content Inc is definitely in my Top Ten! I am excited to apply the author’s advice in my new ‘content based’ biz venture. Thank you for writing such an amazing story!!!

incredible thank you!

I've been working on my content/education marketing strategy for a long time but learning pieces here and there to figure out how to make it work. this was the playback I've been looking for thank uou!!!

thoroughly entertaining and educational

loved all the knowledge, anecdotes and everything involved with content. congratulations to Joe and the cmi team. I will listen again!

H BYRD JR. Suggest listening/Taking Notes.

Highly informative. with workable analysis. Many thought processes in my thinking. bit many I've yet to do. but Author previously implemented. Some thoughts 🤔 author mentioned, with many of their marketing woes/experiences... save readers from same mistakes. Complementary to another book of same author. Highly recommended reading, and exploration of strategies and methodologies, inherent to this book.