Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

 In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.

You will learn about:

• Understand where your audience consume content
• Split your funnel into high-intent and low-intent
• Understand the dark funnel
• Create demand vs capture demand?
• Why should you care about building an owned audience?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue.

On this episode we talk about:
- What to think about when creating your own podcast as a company
- How to tie your podcasting efforts back to revenue (hint: it’s possible)
- Why thought leadership ads might be the most interesting ads format yet
- Structure of the marketing team at Chili Piper and why it works so well

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.