Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!

We talked about

• leveraging Pinterest for business growth
• Pinterest's constant changes
• Nuances of digital marketing and
• The Importance of sharing experience over advice.

Navigating a business in the AI era?

• Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
• She stressed the need for honesty and vulnerability in sharing learning experiences.
• Shifts in the creator economy (TikTok, AI) make it challenging to keep up.

How should businesses use Pinterest?

• Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
• Search intent on Pinterest is critical.
• 97 percent of searches on the platform are unbranded.
• Pinterest users are more interested in products that serve them vs brands.
• Local businesses: optimize your profiles with location details.

Promoted Pins vs. Pinterest Ads

• Promoted pins are more about awareness.
• Pinterest Ads are more about driving specific actions. Both
• A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.

Insights For Building a Woman-Owned Business

• Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
• Women business owners must juggle family and work differently from men.
• Share experience over advice

Connect with Kate Ahl
Simple Pin Podcast

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

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It's Follow Through Fridays!

I'm following up on a previous interview with Nicole Lewis!

Check out my five key takeaways for getting press attention:

1. enhancing product and service photography,
2. leveraging collaborations,
3. updating media pages,
4. connecting with writers,
5. and listing timely topics.

I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at hello@simpleandsmartseo.com!

00:00 Welcome to Follow Through Friday!
00:19 Celebrating SEO Success and the Power of Press
01:20 Leveraging Photography and Collaborations for Business Growth
03:43 Mastering Media Relations and Networking
06:57 Strategic Planning for Future PR and SEO Efforts

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.

Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.

We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.

Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.

Connect with Nicole
Website
Instagram
Let's Get Press E-Book
Pick My Brains, Etsy Trainings and Nicole's Info Hub

Nicole is the GOAT of my podcast guests.

Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!)

This episode ranks #1 all time for The Simple and Smart SEO Show!

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Listen on: Apple Podcasts Spotify

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!