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Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!

We talked about

• leveraging Pinterest for business growth
• Pinterest's constant changes
• Nuances of digital marketing and
• The Importance of sharing experience over advice.

Navigating a business in the AI era?

• Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
• She stressed the need for honesty and vulnerability in sharing learning experiences.
• Shifts in the creator economy (TikTok, AI) make it challenging to keep up.

How should businesses use Pinterest?

• Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
• Search intent on Pinterest is critical.
• 97 percent of searches on the platform are unbranded.
• Pinterest users are more interested in products that serve them vs brands.
• Local businesses: optimize your profiles with location details.

Promoted Pins vs. Pinterest Ads

• Promoted pins are more about awareness.
• Pinterest Ads are more about driving specific actions. Both
• A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.

Insights For Building a Woman-Owned Business

• Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
• Women business owners must juggle family and work differently from men.
• Share experience over advice

Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast

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