Jess Sibley, CEO of Time, joins Brian and Troy to discuss adapting Time to today’s digital challenges. Jess shares her strategies for navigating algorithm changes and AI, shifting Time’s focus from consumer to business-oriented models, and the implications for digital content and monetization.

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Skip to topic:

• 00:00 Guest Introduction
• 01:13 Navigating the Chaos in Search and AI's Impact on Publishing
• 01:27 Modernizing Legacy Brands and the Shift from B2C to B2B
• 02:42 The Evolution of Media and Google's Algorithm Changes
• 05:49 Exploring Revenue Diversification and the Future of Publishing
• 12:33 The Impact of AI and Search on Media Strategies
• 21:54 Time's Transformation and Strategic Partnerships
• 27:54 The Role of Time Magazine in a Digital Age
• 32:19 Time Studios and Future Media Projects
• 35:15 The Benioffs' Leadership at Time
• 41:54 Exclusive Insights: High-Profile Interviews and Media Impact
• 49:07 Navigating the Media Landscape: Strategy and Culture at Time
• 54:12 Addressing Brand Safety in Journalism
• 01:00:18 The Future of Time: Trust, Impact, and Audience Engagement
• 01:02:42 Good Product: The Significance of AirPods and Music

Brian, Troy, and Alex discuss the commercialization of the internet and the impact of AI on media. They explore big media-tech partnerships, the evolving role of AI in content distribution, and the potential benefits and challenges AI brings to our digital lives.

• Troy Young's People vs Algorithms newsletter
• Brian Morrissey's The Rebooting newsletter
• Alex Schleifer's Universal Entities
• Follow Alex, Brian and Troy on Twitter

Topics:

• 00:00 Opening Banter and Personal Updates
• 02:46 AI Negotiations and Media Deals: A Deep Dive
• 09:14 The Future of Media and Content Creation
• 19:29 Navigating the World of AI Products and Market Trends
• 26:34 Reflections on AI Device Launches and Market Impact
• 35:53 Google's AI Ambitions and the Pixel Phone
• 37:57 AI's Role in Customer Service and Its Ethical Implications
• 40:31 AI's Influence on Advertising and Branding
• 43:17 The Fediverse: A New Approach to Social Media and Content Distribution
• 58:49 Navigating the Overload of Email Newsletters
• 01:03:49 Good Product Recommendations and Cultural Commentary

Omnicom digital chief Jonathan Nelson joins the show to discuss why ad agencies, forever under threat, will adapt to AI. We go into Omnicom's purchase of Flywheel Digital, a software company for digital commerce -- a further sign that the next phase of what we used to call the internet will be defined by commerce rather than advertising.

• Troy Young's People vs Algorithms newsletter
• Brian Morrissey's The Rebooting newsletter
• Alex Schleifer's Universal Entities
• Follow Alex, Brian and Troy on Twitter

Topics:

• 00:00 Opening Banter and Warm-Up
• 00:31 Introduction to 'People vs. Algorithms' Podcast
• 01:33 The Future of Magazines and Ad Agencies in the AI Era
• 03:57 Navigating the Digital and Media Landscape: Insights and Anecdotes
• 22:04 Navigating Media, Identity, and the Outlaw Mentality
• 36:54 The Dawn of Digital Agencies and Banner Ads
• 39:21 Evolution of Advertising: From Novelty to Foundation
• 43:52 The Future of Advertising: AI, Ethics, and Consumer Impact
• 50:52 Navigating the Media Landscape: Relationships and Technology
• 55:15 The Role of Websites and Consumer Behavior Online
• 57:36 Reflections on Advertising, Technology, and Career Advice
• 01:09:04 Concluding Thoughts on AI, Ethics, and the Future of Advertising