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The Medical Marketing Executive

By: Whiteboard Geeks
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  • Summary

  • Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagers

    You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.

    Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.

    The problem is, most of the information they have is never recorded. We aim to change that.
    Copyright Whiteboard Geeks
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Episodes
  • "Being a Sponge: The Importance of Constant Learning in Healthcare Marketing" with Sam Seelbach of Children's Health

    "Being a Sponge: The Importance of Constant Learning in Healthcare Marketing" with Sam Seelbach of Children's Health
    Apr 11 2024
    Join host Abby Martinez in the latest episode of Medical Marketing Executive Archive Edition as she sits down with Sam Seelbach, Director of Marketing Automation, Personalization and Email Strategy at Children's Health. From her unconventional career path transitioning from American Airlines to healthcare marketing, Sam shares invaluable insights into the challenges and rewards of marketing in the medical field. Discover how Sam's team navigates the complexities of engaging with multiple audiences, the importance of data-driven strategies, and the power of continuous learning in the ever-evolving landscape of healthcare marketing.
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    25 mins
  • "Strategies for Personalized Patient Engagement" with Lauren Greene of NYU Langone Health

    "Strategies for Personalized Patient Engagement" with Lauren Greene of NYU Langone Health
    Mar 21 2024
    In this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing. Lauren sheds light on her role overseeing digital communications and marketing activities targeting patients, physicians, and national reputation building. They discuss the importance of personalized patient engagement, challenges in marketing, and successful strategies for measuring ROI. Join them as they explore the evolving landscape of healthcare marketing and the key insights Lauren brings from her experience in the medical marketing field.
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    16 mins
  • "Crafting the Patient Experience" with Moses Salami of Saint Michael’s Medical Center

    "Crafting the Patient Experience" with Moses Salami of Saint Michael’s Medical Center
    Feb 29 2024
    Join Abby Martinez in the first episode of Medical Marketing Executive Archive Edition as she has an engaging conversation with Moses Salami, Director of Business Development and Marketing at St. Michael's Medical Center in North New Jersey, as they delve into the dynamic world of healthcare marketing. Moses shares his journey from healthcare operations to marketing, highlighting key strategies for engaging diverse communities and crafting compelling patient experiences. Discover the challenges, triumphs, and impactful moments that shape the landscape of medical marketing in this impactful episode.
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    29 mins
Marketing Economics
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