• Marketing Science Podcast

  • By: AZoNetwork
  • Podcast
Marketing Science Podcast By cover art

Marketing Science Podcast

By: AZoNetwork
Listen for free

  • Summary

  • The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.


    Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.


    #MarketingScience #SciComms #Marketing


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    AZoNetwork
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Episodes
  • Email Marketing Engagement: Improve Opens and CTR

    Email Marketing Engagement: Improve Opens and CTR
    May 3 2024

    In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.

    Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns.

    Download the eBook here


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    29 mins
  • Creating Scientific Stories Through Video

    Creating Scientific Stories Through Video
    Apr 22 2024
    In a detailed discussion on the Marketing Science Podcast, Will Soutter delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video.

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    32 mins
  • Setting up an SEO campaign

    Setting up an SEO campaign
    Apr 12 2024
    In this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential.

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    30 mins
Marketing Economics Biological Sciences
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