• Endless Coffee Cup: Digital Marketing Education

  • By: Matt Bailey
  • Podcast
Endless Coffee Cup: Digital Marketing Education By cover art

Endless Coffee Cup: Digital Marketing Education

By: Matt Bailey
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  • Summary

  • To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
    2022, SiteLogic
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Episodes
  • AI, Generative Works, and Copyright Laws

    AI, Generative Works, and Copyright Laws
    Apr 17 2024
    If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works? Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems. So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup. Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/ Meet Matt Bailey: https://www.sitelogicmarketing.com/about/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins
  • How Will Google's SGE Results Affect the Industry?

    How Will Google's SGE Results Affect the Industry?
    Mar 19 2024
    John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users. 2. The Changing Landscape for Publishers The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively. Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic. 3. The Future of Publishing and SEO As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry. Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience. John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup. More about Matt Bailey Watch the Endless Coffee Cup on YouTube Become an OMCA Certified Marketer Explore Our Digital Marketing Masterclasses Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • SEO is Changing...But How?

    SEO is Changing...But How?
    Mar 5 2024
    SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO. So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations. Keep brewing excellence! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 6 mins
Marketing Economics Philosophy Politics & Government Social Sciences
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