• The Drum Network Podcast

  • By: The Drum
  • Podcast
The Drum Network Podcast By cover art

The Drum Network Podcast

By: The Drum
Listen for free

  • Summary

  • The Drum Network Podcast gives a voice to the people behind the bylines. Featuring insight from marketing experts from The Drum Network, the podcast is a fortnightly look at all the biggest issues in marketing, media, and technology, told by the people who know that world the best.

    Hosted on Acast. See acast.com/privacy for more information.
    The Drum
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Episodes
  • Data, personalization and digitization in health and pharma

    Data, personalization and digitization in health and pharma
    May 2 2024
    In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins
  • Community marketing 101

    Community marketing 101
    Apr 18 2024
    In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

    Hosted on Acast. See acast.com/privacy for more information.
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    49 mins
  • TikTok, Spotify and Shazam what's changed in music marketing?

    TikTok, Spotify and Shazam what's changed in music marketing?
    Mar 28 2024
    In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 mins
Marketing Economics
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