Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of.

The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are.

We’re joined by Olivet Nazarene University’s Executive Director of Traditional Enrollment, Luke Franklin, and Asbury University’s Vice President of Enrollment & Marketing, Jennifer McChord, to talk about how ZeeMee has transformed campus culture at their institutions.

In this episode, we break down why you should give ZeeMee a try today.

Join us as we discuss:

• [5:22] Fostering relationships through ZeeMee

• [7:42] What is ZeeMee?

• [13:52] How Zeemee can help marketers glean Gen Z insights

• [26:10] Why Zeemee is a critical enrollment funnel asset

Check out these resources we mentioned during the podcast:

• The ZeeMee App

• Chasing Mission Fit by Bart Caylor

• Harrison “Soup” Campbell at ZeeMee

• Tyler Groepper at ZeeMee

• Jennifer McChord on Linkedin

• jennifer.mcchord@asbury.edu

• Luke Franklin on Linkedin

• Olivet Nazarene University’s Website

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

With a marketing world that feels like it's shifting every day, our teams need to be agile.

Having a team with a diverse background is paramount to handling whatever life throws your institution's way.

Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness.

It’s about finding the right seat on the team bus for the members of your unit.

Kin Sejpal, the VP of Marketing and Communications at University of Redlands, gets our conversation started on the keys to navigating challenging mergers.

In this episode, we dive into the keys to crafting an efficient and effective team.

Join us as we discuss:

• [6:41] Changing up perspectives in team building

• [10:34] Weighing aptitude versus attitude

• [20:07] Being taught to learn

• [28:05] Company culture reimagined

Check out these resources we mentioned during the podcast:

• Kin Sejpal

• Jensen Hong, The Future of Technology video

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s time to switch from transactional to strategic.

In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.

By developing and implementing a maturity model, your university can start elevating the student experience.

Knocking down the silos and utilizing an integrated approach to marketing and communications can completely change the game.

2023 AMA Higher Ed Marketer of the Year and Senior Executive VP of RW Jones Agency, Jamie Ceman, sat down with us to dive into the integrated MarComm approach.

In this episode, we break down the essentials of marketing and communications in higher education.

Join us as we discuss:

• [2:47] Marketing and communications as one integrated unit

• [14:26] How CMOs can stay active in marketing strategies

• [18:33] Measuring an institution's brand perception

Check out these resources we mentioned during the podcast:

• Three Things That University Presidents Should Know About Marketing

• jamie@rwjonesagency.com

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.