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Wharton Marketing Matters

By: Marketing Matters
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  • Summary

  • Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

    Hosted on Acast. See acast.com/privacy for more information.
    Marketing Matters
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Episodes
  • Peter Adams, Senior Reporter of Marketing Dive

    Peter Adams, Senior Reporter of Marketing Dive
    Apr 25 2024
    Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 mins
  • Co-Hosts of the Gen Z on Gen Z Podcast

    Co-Hosts of the Gen Z on Gen Z Podcast
    Apr 25 2024
    Wharton's Barbara Kahn and Dr. Americus Reed speak with AJ Pulvirenti and Lilia Souri, Senior Strategists at Movers+Shakers, and co-hosts of the Gen Z on Gen Z podcast about Gen Z and money, how they react to marketing, branding at Coachella, brand identity, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 mins
  • Luz Corona, Community Editor at Adweek

    Luz Corona, Community Editor at Adweek
    Apr 18 2024
    Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    31 mins
Marketing Economics
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