Episodes

  • James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

    James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo
    Oct 3 2024
    Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingo about their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • Meagan Loyst, the Founder & CEO of Gen Z VCs

    Meagan Loyst, the Founder & CEO of Gen Z VCs
    Oct 3 2024
    Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
  • James Wade, Senior Director of Marketing for Doritos

    James Wade, Senior Director of Marketing for Doritos
    Sep 26 2024
    Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 mins
  • Erika Wheless, Marketing Reporter, AdAge

    Erika Wheless, Marketing Reporter, AdAge
    Sep 26 2024
    Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • John Taite, EVP of Brand Partnerships, Made Music Studio

    John Taite, EVP of Brand Partnerships, Made Music Studio
    Sep 12 2024
    Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • Sara Saunders, Chief Marketing Officer at Sazerac

    Sara Saunders, Chief Marketing Officer at Sazerac
    Sep 12 2024
    Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    12 mins
  • Alyssa Meyers, Reporter for Marketing Brew

    Alyssa Meyers, Reporter for Marketing Brew
    Sep 12 2024
    Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA.

    Hosted on Acast. See acast.com/privacy for more information.
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    20 mins
  • Ryan Joe, Adweek Editor-in-Chief

    Ryan Joe, Adweek Editor-in-Chief
    Aug 29 2024
    Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 mins