In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:

• Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
• The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
• Broader application of these principles beyond SEO, including web design and other services.
• Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
• How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
• Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.

• Book a Strategy Session

In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business.

1. The importance of keywords in SEO
2. Choosing the Right Keywords
3. Keyword Research and Strategy
4. Understanding Traffic and Relevance
5. Balancing Keyword Difficulty and Search Volume
6. Expectations and Misconceptions

Mike Michalowicz – https://mikemichalowicz.com/

In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content.

This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting expired domain abuse, scaled content abuse, and site reputation abuse.

• The update aims to reduce spammy and unoriginal content by about 40%, enhancing the quality of search results.
• The importance of content authenticity and value to users is underscored, noting that AI-generated content, if used, should not dominate a site's content strategy.
• Google's update is a move towards cleaning up the internet ecosystem, making it more user-centric and reducing the effectiveness of manipulative SEO tactics.

Pete and Jeff also discuss the broader implications for SEOs and website owners, encouraging them to focus on creating valuable, original content rather than relying on AI-generated or manipulative content strategies.

• https://blog.google/products/search/google-search-update-march-2024/
• https://developers.google.com/search/blog/2024/03/core-update-spam-policies
• https://developers.google.com/search/docs/essentials/spam-policies#site-reputation