Is community in decline, or is the way we’re participating just changing?

The data and statistics, as always, are messy. And there’s valid opinions and arguments supporting different trends here.

But whether or not community-engagement is in decline, our relationships with community is going through a rapid transformation.

And as a social impact brand, you need community support to power your work. You can’t power your mission and reach your true impact potential alone. But, building authentic, vibrant communities seems harder than ever before.

Today, we’re talking all about community-building. And specifically, how to build an authentic community around your mission — and why that’s becoming an increasingly important part of a successful social impact strategy.

In today’s episode, we cover:

• Why community is changing and what that means for your social impact brand
• The key pillars of healthy and vibrant communities
• And how you can build a community around your cause to drive support, engagement, and revenue for your mission

*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!

We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.

Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Resources:

• 9 Ways to Make Your Membership Model More Inclusive
• Nonprofit Membership Programs: How to Create a Better One at Your Organization
• Community Building Might Not Feel Like Your Core Work, But It Should Be
• How to Build a Focused, User-Friendly Website for Your Community Foundation

What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with?

Whether you’re just getting started on your content creation journey or if you’re a seasoned content creator with established workflows and formats, the big idea and framework we’re going to cover today can be an absolute game changer.

There’s one trend we consistently see holding social impact marketing teams back in their content strategy.

And the worst part is that we see this with teams who put a lot of time and effort into their content. But because they aren’t implementing this strategy, they still aren’t getting the most return on their investment.

So then they have to spend more time and energy thinking about new content ideas and formats, more time and energy creating that new content, and so on.

In today’s episode, we cover:

• Why effective content distribution is half the battle to breaking through in the attention economy
• How to craft a distribution-first content strategy and mindset
• How to squeeze the most value out of your content, whether that’s new content OR content that you’ve already created and published
• And a simple framework you can use to take these ideas and put them into action for your mission

*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!

We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.

Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Resources:

• Read the Manifesto
• Listen to the Manifesto
• How To Power Up Your Content Strategy When You’re Short on Time and Staff
• How to Build a Next-level Content Strategy
• Quality Over Quantity: A Content Strategy to Stand Apart

Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community?

We’ve all been there.

You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it.

Only, it doesn’t. It flops. Or maybe a few people engage but nowhere near the level of traction you need to take your mission to the next level.

It’s one of the hardest and most disheartening parts about creating and producing content. And it makes you question if any of your energy and investment is even worth it at all.

Sometimes it even feels unfair, like the algorithm holds a weird personal grudge against you, or that people’s attention spans are so short these days that they don’t engage with anything meaningful anymore.

Other people seem to be blowing up and going viral, and their content feels generic, clickbaity, and low value.

What’s going on here?

In today’s episode, we cover:

• The top 10 mistakes we see that stop marketers from getting traction with their content
• The importance of framing and packaging your content in a way that actually captures attention
• The mindsets and habits of successful content creators that will forever change your thinking on content creation
• And how you can apply these strategies to your own content to start getting the traction you need

*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!

We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.

Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Resources:

• How To Power Up Your Content Strategy When You’re Short on Time and Staff
• How to Build a Next-level Content Strategy
• Quality Over Quantity: A Content Strategy to Stand Apart
• Case Study: Let’s Green California