• 117. Power dynamics in brand imagery

  • Jun 27 2024
  • Length: 14 mins
  • Podcast

117. Power dynamics in brand imagery By cover art

117. Power dynamics in brand imagery

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  • Summary

  • Brands hold a lot of power. The imagery brands choose to use communicates in ways that influence consumers more than they realize. Brand imagery not only plays a role in how people view others but also in how they view themselves. Multiple factors play into the subconscious messages brand imagery communicates to consumers, including power dynamics. This episode highlights for marketers the vital role they have in choosing visual imagery for their brand, and gives critical guidelines for how to represent people in a manner that produces positive outcomes. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Visuals mentioned in the episode Understanding Photojournalism Work With Me: Inclusive Marketing Brand Audits: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/
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